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Aptara Announces eGen(TM) Platform for Rapid, Low-Cost eBook Production

Simplifies eBook Production for Multiple eReaders (November 18, 2009)

FALLS CHURCH, VA -- (Marketwire) -- 11/18/09 -- Aptara, a pioneer in digital publishing solutions, today announced the release of eGen -- a new eBook production platform. eGen is a web-based technology for converting high-volumes of content into the ePub format for distribution to multiple eBook readers. eGen produces eBook-ready content faster and at a far lower cost than other available methods. Aptara's new product will be unveiled at the Online Information 2009 conference in London, England, December 1 - 3.

"Publishers the world over are struggling with the technical complexities and content conversion challenges presented by the myriad of eReader devices now flooding the market," said Bill Trippe, Vice President and Lead Analyst at the Gilbane Group. "New technologies such as eGen are greatly simplifying the equation. The Amazon Kindle, Sony Reader, Apple iPhone and other established devices are being joined by a variety of new devices, including the Barnes & Noble Nook. This rapidly developing market needs innovations to address the growing demand for high-quality, flexible conversion solutions that make publishers' content more accessible."

eGen creates new value from XML content for all formats, whether books, journals, documents, or Web content, by transforming it to the ePub format -- the eBook industry's open standard developed by the International Digital Publishing Forum (IDPF), and the most pervasive of eBook formats.

"What sets eGen apart from other conversion methods is its ability to transform complex books that include illustrations, pictures, formulas, graphs and sophisticated style sheets -- eliminating most of the manual intervention typically required to assure high-quality output," said Dev Ganesan, President and CEO of Aptara. "With faster time-to-market and consistent quality output, eGen makes eBook market entry more accessible and affordable than ever before for publishers with large and diverse content portfolios."

To schedule a phone consultation to learn how your content can be brought to multiple eBook readers using eGen, click here.

About Aptara

Aptara provides digital publishing solutions that deliver significant gains in cost, quality and time-to-market for eBook publishers. Having converted tens of millions of pages of content to eBooks, Aptara offers comprehensive solutions across all content sources and delivery media, including the Amazon Kindle, Apple iPhone, Sony Reader and other devices. Aptara's expertise includes eBook production, content conversion, custom content development, editorial & design services and content technology solutions. Founded in 1988, Aptara is a US-based company with over 3,700 professionals deployed globally and serving leaders in the Trade & Consumer, Professional and Education publishing markets. For more information visit

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