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Apptio Executive to Speak on Data Center Economics at Leading Industry Event

Mark Jancola, Apptio's Vice President of Engineering to Present at DatacenterDynamics Converged (May 08, 2012)

SEATTLE, WA -- (Marketwire) -- 05/08/12 -- Apptio, the leading provider of on-demand Technology Business Management (TBM) solutions, today announced that Mark Jancola, vice president of engineering, will be presenting on the topic of TBM and data center economics at the upcoming DatacenterDynamics Converged conference, taking place on May 9 at the Hilton Hotel in Bellevue.

Technology Business Management: Uncovering the Hidden Economics of the Data Center

9:30 a.m.-10:15 a.m., May 9, 2012

Hilton Hotel, Bellevue, WA

Data centers typically represent the single largest cost center for enterprise organizations. And all too often, Infrastructure & Operations professionals cannot answer the most basic questions about their cost drivers, such as the unit rate for different server classes, which business units are consuming the most infrastructure resources, or how to fairly allocate costs back to the business. This is especially problematic as more and more business users are going around IT to the Cloud to procure IT services. Until IT can answer with a high degree of confidence how much it costs to deliver services to the business, this problem will only grow more acute. Technology Business Management (TBM) has emerged as a powerful new discipline that enables IT decision makers to understand and communicate their costs and become more fully aligned with their business partners. In this session, Mark Jancola of Apptio will outline the core tenets of TBM and present a variety of use cases that showcase how TBM is being leveraged to make smarter, fact-based decisions about their data center initiatives.

The DatacenterDynamics Converged event brings together the people, processes, and technology necessary to execute a world class data center strategy. For more information, or to register for the event, visit http://www.datacenterdynamics.com/conferences/2012/seattle-2012.

About Apptio
Apptio is the leading independent provider of on-demand Technology Business Management (TBM) solutions for managing the business of IT. Apptio enables IT leaders to manage the cost, quality and value of IT Services by providing deep visibility into the total cost of IT services, communicating the value of IT to the business through an interactive "Bill of IT," and strategically aligning the planning, budgeting and forecasting processes. Apptio's TBM solutions play a critical role in helping companies understand and drive chargeback, virtualization, Cloud and other key technology initiatives. Global enterprise customers such as Bank of America, Boeing, Cisco, Clorox, Facebook, JPMorgan Chase, Microsoft, St. Luke's Health System, and Swiss Re rely on Apptio to manage more than $101 billion in annual IT spending. For more information, visit the Apptio website or the Apptio blog.

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Lindsey Bradshaw
Barokas PR for Apptio
[email protected]

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Related Keywords: Apptio, IT, Technology Business Management, IT Spend, Data Center Management, Economics, ROI, Business Issues, IT Management, Management, Marketwire, , Business, Other,


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