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Apptio Customer Coca-Cola to Hold Keynote Luncheon at the Atlanta CIO Executive Summit

Coca-Cola CTO to Discuss Leveraging IT Transparency to Facilitate the Conversation Between IT and the Business (January 23, 2012)

SEATTLE, WA -- (Marketwire) -- 01/23/12 -- Apptio, the leading provider of on-demand Technology Business Management (TBM) solutions, today announced that The Coca-Cola Company, an Apptio customer, will be delivering a keynote presentation on IT Transparency at the upcoming CIO Executive Summit, taking place on January 25 at the Omni Hotel in Atlanta.

Through the Looking Glass: Transparent IT Spend

When: Wed., Jan. 25 from 12:30 p.m. - 2:00 p.m. ET

Where: Omni Hotel at CNN Center in Atlanta, GA

Who: Jim Scholefield, chief technology officer at The Coca-Cola Company

Description: The Coca-Cola Company is driving global growth. For that reason, business leaders scrutinize every investment for alignment with growth goals. Nowhere is this felt more than in IT. When Coca-Cola IT reached out to its business leaders for feedback, one of the top concerns was transparency of IT spending. Coca-Cola recognized that delivering transparency would help align IT investments with business priorities and address concerns of the business. In this session, Scholefield will share The Coca-Cola Company's journey to financial transparency and the key insights gleaned from the initiative. This session will cover topics such as understanding the true cost of information technology, changing the conversation between IT and the rest of the business, and rebalancing the IT investment portfolio toward growth.

Apptio is a sponsor of both the keynote presentation as well as the overall conference. To learn more about the Atlanta CIO Executive Summit, visit their website at http://www.evanta.com/events/212.

About Apptio
Apptio is the leading independent provider of on-demand Technology Business Management (TBM) solutions for managing the business of IT. Apptio enables IT leaders to manage the cost, quality and value of IT Services by providing deep visibility into the total cost of IT services, communicating the value of IT to the business through an interactive "Bill of IT," and strategically aligning the planning, budgeting and forecasting processes. Apptio's TBM solutions play a critical role in helping companies understand and drive chargeback, virtualization, cloud and other key technology initiatives. Global enterprise customers such as Bank of America, Boeing, Cisco, Clorox, Coca-Cola, Facebook, JPMorgan Chase, Microsoft, St. Luke's Health System, and Swiss Re rely on Apptio to manage more than $72 billion in annual IT spending. For more information, visit the Apptio website or the Apptio blog.

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Lindsey Bradshaw
Barokas PR for Apptio
[email protected]

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