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Apple's QuickTime 5 Adoption Soars

One million copies distributed every three days (November 29, 2001)
Driven by the popularity of high-quality QuickTime content on popular web sites, one million copies of Apple's QuickTime 5 are being downloaded every three days. The rate of QuickTime 5 downloads has steadily increased since its launch in April, putting QuickTime 5 on track to exceed 100 million downloads in its first year of distribution.

The growth of QuickTime 5 is being driven by QuickTime news, entertainment and virtual reality (VR) content on popular web sites such as:


  • CNN (www.cnn.com), NPR (www.npr.org) and ESPN Radio (www.espn.go.com/espnradio);

  • HBO (www.hbo.com), The Cartoon Network (www.cartoonnetwork.com), Disney (www.disney.com) and Warner Bros. (www.warnerbros.com);

  • Apple's own movie trailer site (www.apple.com/trailers) and hundreds of motion picture sites such as Star Wars Episode II: Attack of the Clones (www.starwars.com), Lord of the Rings (www.lordoftherings.net) and Spider-Man (www.spiderman.sonypictures.com); and

  • Honda (www.honda.com), General Motors (www.gm.com) and Nokia
    (www.nokia.com), who use QuickTime VR to showcase their products in
    multiple dimensions.

    "More than 300,000 people download QuickTime 5 to their Macs and PCs every day," said Philip Schiller, Apple's vice president of Worldwide Product Marketing. "The incredible quality of QuickTime content delivered by popular movie trailers such as Star Wars Episode II and Lord of the Rings, and nonstop news coverage from top organizations like CNN and NPR are driving this record setting download rate."

    QuickTime 5 is Apple's industry-leading software for creating, playing and streaming high-quality audio and video over the Internet and is available as a free download for Mac(R) and Windows users at www.apple.com/quicktime. QuickTime Pro is Apple's professional-level upgrade to QuickTime Player and provides powerful content authoring and media encoding capabilities. QuickTime Pro is available for $29.99 (US) at www.apple.com/quicktime/buy. Since it was launched, more than 1 million copies of QuickTime Pro have been sold.

    Apple is driving the adoption and promotion of open standards such as MPEG-4, the emerging standard for streaming high-quality audio and video over the Internet. Apple is a co-founder of the Internet Streaming Media Alliance (ISMA), which is dedicated to the development of products and technologies that adhere to industry standards. QuickTime was chosen by the International Organization for Standards (ISO) as the file format for MPEG-4, and Apple is working with other ISMA members to bring interoperable MPEG-4 products and technologies to market. For more information, visit www.apple.com


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    Related Keywords:streaming media, MPEG

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