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Apple takes wraps off thinner iPhone

SAN FRANCISCO (Reuters) - Apple Inc marketing chief Phil Schiller introduced the fifth iPhone on Wednesday, saying it's the thinnest iPhone yet with a larger 4-inch screen.

The latest iPhone comes as Apple tries to fend off competition that has reached fever-pitch. Google Inc's Android has become the most-used mobile operating system in the world, while key supplier and rival Samsung Electronics has taken the lead in smartphone sales.

(Reporting by Poornima Gupta and Noel Randewich; Editing by Leslie Gevirtz and Edwin Chan)

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