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Apple Specialist Dealers Bullish on New Intel Macs

Specialists applaud Apple's approach to the Intel transition (January 12, 2006)

The Apple Specialist Marketing Co-op (ASMC) announced results of an informal poll of Apple Specialist responses to Steve Jobs' keynote address announcements on January 10th.

"We spoke with Apple Specialists from all over the country here in the Apple Specialist booth at Macworld Expo, and the results were pretty clear," according to Kevin Langdon, Executive Director of the ASMC. "As a group, Apple Specialists are excited by the new products and we're very pleased with Apple's transition strategy."

According to Jim Habel of MacOutfitters, an Apple Specialist with two locations in Pennsylvania, "It is the best of both worlds. The fact that Apple has chosen to put these processors in both their most popular desktop and notebook models indicates that they are very confident about the stability and capability of this new processor. At the same time, we are happy to see Apple maintain the current G4 and G5 models to support those customers who need to run applications which are not yet optimized for the Intel based Mac."

According to Ron Blunden of Computer Advantage, an Apple Specialist in Sarasota, Florida, this transition strategy provides a great opportunity for Apple Specialists. "It gives us a chance to do one of the things that we do best -- guiding our customers and helping them choose exactly the right model based on their specific, individual needs. We're here to help people successfully navigate this transition."

While some Apple Specialists were concerned that the new models might slow sales of the previous models, others were busy snapping up every G5 iMac they could find. "My early adopters can't wait to get their hands on a new Intel based Mac," said Richard Haddock from Haddock Computers in Wichita, Kansas, "but my corporate clients require the G4 and G5 models right now. It's great to have them both available."

Most Apple Specialists polled focused on the practical, business-related considerations of the announcement like ordering and inventory levels, but the most common comment, according to Langdon, was, "I want a MacBook Pro. Being in the industry we can get a little jaded, but this product flat-out screams -- and we're only human after all."

About The Apple Specialists Marketing Co-op
The Apple Specialists Marketing Co-op represents 160 Apple Specialist Dealers and Service Providers with more than 300 locations throughout the U.S.

For more information visit


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Related Keywords:Apple Specialist Marketing Co-op, Apple Specialist, Macworld Expo, ASMC, G4, G5, iMac, MacBook Pro,

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