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Apple Revenues up in Q2

220,000 iMacs sold By Dave Nagel
Apple today held a conference call with investment analysts and members of the press to report sales for the second quarter, ended March 30. For the quarter, the company posted a net profit of $40 million, compared with a net profit of $43 million in the same quarter a year ago. Revenues were $1.5 billion, up 4 percent over the same quarter last year.

In Q2, international sales accounted for 45 percent of total revenues. Gross margins were 27.4 percent, compared with 26.9 percent last year. The company ended the quarter with $4.3 billion in cash.

Apple said that 220,000 iMacs were sold during the quarter but that Power Mac G4 sales were flat. A total of 813,000 Macs were sold during the period, up 8 percent over the same quarter last year. Apple also says it continues to see momentum grow for Mac OS X, with 3,600 "products" running on the new OS at present.

Looking to the future, Apple says it expects gross margins to decline next quarter and for revenues to be slightly up (sequentially to about $1.6 billion), and the company plans to open 20 new retail stores by the end of the calendar year.

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Dave Nagel is the producer of Creative Mac and Digital Media Designer; host of several World Wide User Groups, including Synthetik Studio Artist, Adobe Photoshop, Adobe InDesign, Adobe LiveMotion, Creative Mac and Digital Media Designer; and executive producer of the Digital Media Net family of publications. You can reach him at

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