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Apple Continues to Lead the Industry in the Adoption of HD

Demonstrates complete HD video production and playback platform at NAB (April 17, 2005)

Apple continues to lead the industry in the adoption of high definition video by demonstrating a complete HD video production and playback platform at NAB (booth #1902) this week. Apple will showcase Mac OS X version 10.4 ?Tiger and QuickTime 7, which includes support for the H.264 codec, along with Final Cut Studio, the ultimate HD video production suite.

?With H.264 at the core of Tiger and the launch of Final Cut Studio, weve created the industrys first completely integrated platform to capture, edit, playback and burn high definition video, said Philip Schiller, Apples senior vice president of Worldwide Product Marketing.

QuickTime 7, featuring the H.264 codec, allows users to playback pristine quality high definition video on todays shipping computers with no additional hardware required. H.264 has been adopted by both the DVD Forum and Blu-ray Disc Association for the next generation of high capacity, high definition DVDs. Apple will release QuickTime 7 in conjunction with the release of Mac OS X ?Tiger on April 29.

Final Cut Studio, Apples ultimate HD video production suite, centers around Final Cut Pro 5, a major upgrade to the Emmy award-winning editing software for DV, SD, HD and film. Final Cut Studio features state-of-the-art tools that complement Final Cut Pro 5, including Soundtrack Pro, a revolutionary new audio editing and sound design application that makes video projects sound as good as they look; Motion 2, the worlds first real-time motion graphics application with GPU accelerated 32-bit float rendering; and DVD Studio Pro 4, the first commercially available DVD authoring software that burns high definition DVDs to the latest HD DVD specification.

Apple is committed to both emerging high definition DVD standards?Blu-ray Disc and HD DVD. Apple is an active member of the DVD Forum which developed the HD DVD standard, and last month joined the Board of Directors of the Blu-ray Disc Association.

About Apple
Apple ignited the personal computer revolution in the 1970s with the Apple II and reinvented the personal computer in the 1980s with the Macintosh. Today, Apple continues to lead the industry in innovation with its award-winning desktop and notebook computers, OS X operating system, and iLife and professional applications. Apple is also spearheading the digital music revolution with its iPod portable music players and iTunes online music store

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Related Keywords:Apple, HD video, QuickTime 7, H.264, Final Cut Studio, Philip Schiller, DVD Forum, Blu-ray Disc Association, Mac OS X ?Tiger?, Final Cut Pro 5, Soundtrack Pro, Motion 2, DVD Studio Pro 4, DVD authoring, HD DVD, Blu-ray Disc,

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