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AppLytics and 4INFO Partner to Deliver iPhone Analytics and Advertising

Developers Can Now Drive Viral Marketing and Advertising via SMS (December 01, 2009)

SAN MATEO, CA -- (Marketwire) -- 12/01/09 -- AppLytics, the world's first turn-key viral monetization and optimization platform for mobile games and applications developers, and 4INFO, a leading mobile media company and pioneer of SMS advertising and publishing services, announced today a partnership to deliver expanded marketing channels and revenue drivers for mobile iPhone application developers.

AppLytics provides mobile application marketing, analytics and monetization services, focused primarily on the iPhone market. This partnership will expand the functionality of AppLytics' ApplyFire(TM) tool and give iPhone developers a means to use free SMS services from 4INFO to distribute their applications. ApplyFire is the only mobile SMS invitation tool specifically designed to optimize and increase sales for mobile applications by providing direct and trackable download links to applications via text messages from friends.

AppLytics and 4INFO will partner to offer features such as "send to a friend" and expanded mobile advertising via text messaging. Traditionally developers have been limited to email as their primary viral expansion channel. This partnership gives developers the ability to expand beyond this traditional marketing channel and make full use of the iPhone address book and SMS in-box. SMS can be used to encourage users to return to the application, allow users to discover new applications, or to drive word-of-mouth engagement.

"Our mission is to solve developers' primary problem -- to market their product and retain users, which drives revenue on their free and paid applications," said Jeff Freebairn, CEO of AppLytics. "4INFO has the largest SMS reach in the U.S., and established expertise in text message publishing, making them the natural choice for this initiative."

"We have found that smart phone users are major consumers of text messaging," said Ted Burns, vice president of products at 4INFO. "Reaching this iPhone audience through SMS gives applications developers the advantage in both discovery and monetization. The AppLytics partnership is the first of several initiatives 4INFO will be announcing to target and serve the smart phone market more effectively while expanding our breadth of mobile offerings for publishers."

About 4INFO

4INFO is a mobile media company that connects brands, agencies, and publishers with mobile audiences. With high quality SMS content, targeted mobile advertising, and integrated campaigns across all types of media, 4INFO provides agencies and brands with the means to reach and engage a growing network of mobile consumers. 4INFO pioneered the development of ad-supported text message services and is the largest provider of SMS content and services in North America. As experts in mobile advertising, the company uses SMS as an entry point to drive rich media experiences on mobile phones. 4INFO's consumer services provide real-time SMS information and entertainment messages on subjects ranging from sports and weather to celebrity gossip and stock market news. Headquartered in San Mateo, Calif., 4INFO is backed by Draper Fisher Jurvetson, Gannett Company, Inc., The Peacock Equity Fund: the joint venture between GE Capital's Media, Communications & Entertainment finance business and NBC Universal, Mezzanine Capital, Selby Ventures and U.S. Venture Partners. Learn more at: or text "advertise" to 44636.

About AppLytics

AppLytics, the developer of the world's first turn-key monetization and optimization platform for mobile, was founded by iPhone developers and mobile veteran Jeff Freebairn, the former Senior Vice President of Global Sales at Hands-On Mobile. AppLytics is headquartered in San Francisco, California and is privately funded. For more information visit

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Jeff Freebairn
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