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AppDirect Named "Cool Vendor" by Leading Analyst Firm

Vendors Selected for the "Cool Vendor" Report Are Innovative, Impactful and Intriguing (April 18, 2012)

SAN FRANCISCO, CA -- (Marketwire) -- 04/18/12 -- AppDirect (, the leading cloud service marketplace company, today announced that it has been included in the list of "Cool Vendors" in the Cool Vendors in Cloud Services Brokerages, 2012(1) report by Gartner, Inc.

The report details why cloud services brokerages are playing an increasingly vital role in the ecosystem for cloud services. AppDirect is featured as one of five interesting, innovative cloud service brokerages.

"At AppDirect, we have worked hard to create a state-of-the-art platform that makes it easy for companies to offer cloud-based software and services. That's why being named a 'Cool Vendor' by Gartner is so meaningful to us," said Daniel Saks, president and co-CEO of AppDirect. "Our inclusion in the report confirms our position as innovators in the cloud services brokerage space, and as more companies look to offer cloud services to their customers, we'll be there to lead the way."

With its white-label, multifaceted platform, AppDirect provides a complete management system that allows service providers to launch highly sophisticated, fully branded cloud service marketplaces within a matter of weeks. The AppDirect solution is ideal for a range of providers across a number of industries, including telecommunications companies, hosting providers, value-added software resellers, retail businesses, and others.

The AppDirect platform also enables service providers to administer every aspect of their marketplaces with ease, from billing and other backend operations, to curating a catalogue of relevant cloud services, and more. An AppDirect-powered cloud service marketplace can not only generate new revenue, but also boost customer loyalty as users return to marketplaces for the latest, most innovative cloud services.

About AppDirect
AppDirect is the leading cloud service marketplace company dedicated to revolutionizing the way businesses run. Its award-winning platform connects businesses, brands and developers through a global network of partner marketplaces. Based in San Francisco, AppDirect powers the marketplaces of trusted companies around the globe -- including Deutsche Telekom, Bell Canada, Appcelerator and more -- and has helped millions of businesses discover, buy and manage the best cloud-based software and services.

Gartner does not endorse any vendor, product or service depicted in our research publications, and does not advise technology users to select only those vendors with the highest ratings. Gartner research publications consist of the opinions of Gartner's research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.

(1) Gartner "Cool Vendors in Cloud Services Brokerages, 2012" by Tiffani Bova, Daryl C. Plummer, Paolo Malinverno, Benoit J. Lheureux, Michele Cantara, and Gregor Petri, April 11, 2012.

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