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App Development Agency Launches Free App to Demonstrate Why Simplicity is Critical to the Future of App Development

  (June 25, 2012)

London, UK (PRWEB UK) 26 June 2012

App development is a very popular industry, however one London based app development agency is showing why simplicity is such a critical factor in an apps success and why so many people get it wrong.

Locassa, a small team of creative app developers based in London, employ all the features of the current range of devices to bring simplicity and ease-of-use to the forefront. "We love these devices, but sometimes apps are just too complicated," said Simon Lee, founder and CEO of Locassa. "We are in a transitionary phase from desktop to mobile. Whilst mobile apps have been around for a while, it is only now that people are truly embracing what they have to offer, and that's thanks to devices like the iPhone, iPad and Samsung Galaxy SIII," he continued. Developing apps for these devices is a growing market, but one that many people get wrong according to Simon. "We are so used to keyboards and mice, menus and buttons, it's hard to get out of that mindset. Why should I have to go into many different menus to change something when a simple tap, gesture or rotation of the device would suffice?"

Locassa released iDrate to demonstrate this simplistic way of thinking, a simple water logging app to ensure you stay hydrated throughout the day. iDrate, available for free on the Apple app store is all about simplicity. "I personally wanted a hydration monitoring app and so I turned to the app store. I didn't like what I found so decided we had to create our own and use it as an example of how we think apps should be done. There are quite a few apps doing the same thing but with menus and menus of options and settings it gets in the way of what you actually want to do; simply log some water. With iDrate, when you want to log a drink of water you simply tap and hold the screen until the bottle shows, then in one continuous movement, move your finger up or down to set the level and then release. It's really that simple, and that's how it should be.", said Simon.

Locassa have worked with some top brands on some high profile app development projects, a rarity for a company as small as they are. Simon explains that it is their approach which gets people excited. "It is so obvious that we love what we do and that gets people excited. Even the large organisations like News International and Universal Music learn from us. We look at apps from a user perspective, not a monetary one. It's too easy to focus on the technology, to quote Apple, 'When technology gets out of the way, everything becomes more delightful, even magical,' we couldn't agree with that more and that's the foundation for the work we do."

MusixCube is another app which demonstrates Locassa's approach to simplicity. A playlist editor for your iPad, it makes reorganising items quick and simple. Simply dragging items around changes their order and to get to the settings simply rotate the device in your hands, no buttons or menus to tap through. Simon thinks the future of apps relies on this simplistic thinking. "The next couple of years will see a huge shift in peoples approach to interacting with these devices. As a user I want to get in, do a task and get out again, as quickly and simply as possible, and the current way of thinking just isn't geared towards that."

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