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Aperto and Magnolia Implement New CMS Infrastructure for Middle East Broadcasting Center (MBC Group) in Dubai, UAE

Aperto AG Has Successfully Carried Out the Portal Relaunch of MBC Group, the Largest Media Group in the Pan Arab Region; Aperto Deployed Magnolia CMS for All Portals and Created a Custom-Tailored Editorial Environment Featuring Efficient Workflows, Replac (February 05, 2012)

BERLIN, GERMANY and BASEL, SWITZERLAND and DUBAI, UAE -- (Marketwire) -- 02/06/12 -- Aperto successfully deployed Magnolia CMS Enterprise Edition for the largest media group in the Pan Arab Region, MBC (Middle East Broadcasting Center) Group and implemented based on the Magnolia STK (Standard Templating Kit). Thanks to efficient workflows and an editorial environment tailored to the group's specific needs, content can now be updated within minutes on the group's web portals -- and in the multiple languages Arabic, Persian and English. Systemic long delays are a thing of the past. The portals' target group, roughly 165 million MBC viewers, can now stay on top of the latest information on MBC's portals. Live TV and radio reports can be supplemented online as cross-media. Managing the portals' 55,000 items and 50,000 assets is now also much simpler with the newly implemented web content management system. MBC not only profits from the faster editorial processes and decentralized access in various countries though: Magnolia CMS is highly scalable, flexibly upgradable, inexpensive in terms of total cost of ownership (TCO) and offers all the benefits of standards-based open source software with professional support from the vendor.

Once again, Aperto has shown with this project that technical complexity and usability can indeed go hand in hand for editors and users alike. The Berlin agency deployed Magnolia CMS and designed the system's architecture for heavy server loads. To meet the special demands of MBC and the Arabic language region, Aperto customised the editorial interface of Magnolia CMS with the Google Web Toolkit (GWT). This innovative development ensures editorial workflows are fast and efficient. There are a few new different applications too, such as a TV programme timing app, which was also developed based on the Google Web Toolkit. In addition, Aperto trained the 60 online editors and MBC Webmaster in Dubai and Cairo. The manual and automated content migration from the previous CMS, Vignette, began already during the developmental phase. This ensured that enough content was migrated and made accessible within the tight timeframe by launch day. The longstanding specialist for international Magnolia projects will continue to support the future growth of the MBC portals.

"A major international project like this is not only conceptually and technically challenging, but can also be demanding in terms of intercultural collaboration. We fulfilled the customer's ambitious goals and delivered on time, on budget and in top quality. Apart from the Chinese market which we've been successfully active on for years through our subsidiary, the Middle East is an exciting region for Aperto," adds Kai Großmann, COO of Aperto AG.

"Thanks to the highest degree of flexibility and unique Standard Templating Kit, Magnolia Enterprise Edition makes it possible to deliver even the most challenging project on time and on budget, as has shown. Seven percent of the world's largest companies therefore rely on the Magnolia CMS when it comes to their virtual presence," says Pascal Mangold, CEO Magnolia International AG.

About MBC Group
MBC Group is the first private free-to-air satellite broadcasting company in the Arab World which was launched in London in 1991 and later moved to its headquarters in Dubai in 2002. Over the past 20 years, MBC Group has grown to become a well-established media group that enriches people's lives through information, interaction and entertainment. Based in Dubai, in the United Arab Emirates, MBC Group includes 10 television channels: MBC1 (general family entertainment), MBC2 and MBC MAX (24-hour movies), MBC3 (children's entertainment), MBC4 (entertainment for Arab families with females as the core), MBC Action (action series and movies), MBC Persia (24-hour movie channel dubbed in Farsi), Al Arabiya (the 24-hour Arabic language news channel); Wanasah (24-hour Arabic music channel) and MBC DRAMA coinciding with the Group's 20th anniversary, and offers 24/7 Arabic Drama; the Group also includes two radio stations: MBC FM (Gulf music), and Panorama FM (contemporary Arabic hit music); as well as O3 productions, a specialized documentary production unit. It has also several online platforms:,, and, the first free VOD portal in the Arab world.
As of July 2011, seven of MBC Group's channels began to air in HD across the MENA Region; the channels are: MBC 1, MBC 2, MBC 4, MBC Action, MBC Drama, MBC Max and Al Arabiya News Channel.

About Aperto Group
Aperto Group is an independent, owner-run agency with over 250 employees at its Berlin and Peking locations. It unites all communication disciplines under one roof to meet the demand for integrated solutions. A winner of numerous national and international awards, the service provider combines state-of-the-art technical applications with a high degree of user-friendliness. The agency group serves customers such as the German government, Siemens, Volkswagen, BMW, EADS, Coca-Cola, SONY and Migros. More information can be found at

About Magnolia
Magnolia's open source content management system delivers simplicity on an enterprise scale. Its outstanding combination of ease-of-use with a flexible, standards-based Java architecture has led to its adoption by enterprises and governments throughout the world, including ING, the U.S. Navy,, Johnson & Johnson, Lloyds TSB, Sony, Unilever, and the US Department of Defense. To find out more about Magnolia, including support, training, and our international network of qualified partners, please visit

Press relations:

Marcus Bond
BOND PR agent for:
Aperto AG
ChausseestraBe 5
10115 Berlin
Tel.: +49 (0)30 - 283921-455

Corinna Stadel
Stadel PR for
Magnolia International Ltd.
Im Technologiepark 7
15236 Frankfurt (Oder)
Tel.: +49 (0) 30-64 83 89 16

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