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Apartment List Finds That Watching "Dancing with the Stars" Could Predict Your Next Apartment

Apartment Hunters Answered 100,000 Predictive Questions in the Apartment Matching Engine's First 30 Days: "Do You Watch Dancing with the Stars?" Is the Most Insightful (October 25, 2011)

SAN FRANCISCO, CA -- (Marketwire) -- 10/25/11 -- Apartment List, the world's first apartment matching engine, today revealed that the question "Do you watch Dancing with the Stars?" is the most predictive of the 20 questions currently in use by the matching service. The company also noted that apartment seekers have answered more than 100,000 predictive questions in total since the site's launch on September 12th.

Apartment List's matching engine uses entertaining and insightful questions in combination with a user's Facebook profile to identify the best possible apartment matches from an ever-growing database of 1.8 million apartments for rent. Apartment List recommends that apartment hunters use their Facebook login and answer at least 10 questions to in order to find their best apartment matches.

"Perhaps it is telling that in 2011 a question about reality television is the fastest way to accurately rank a list of millions of apartments to find those that best match someone's personal tastes," said Apartment List CEO and co-founder John Kobs. "We designed and built the matching engine to do just this -- help apartment hunters find their perfect apartment in a way that's both fast and fun."

The Apartment List matching engine identifies the most predictive questions by tracking if a user views a recommended listing, adds it to his/her preferred list, or contacts the rental owner. In this way, it was determined that "Do you watch Dancing with the Stars?" is the fastest and most effective way to predict a user's apartment matches. Other questions asked by the matching engine include: "Do you have money in the stock market?" and "What would be your super power?"

"Now the first question asked of all new users to the site will be whether they watch Dancing with the Stars," added Kobs.

For more information on Apartment List, or to begin your apartment search today, please visit

About Apartment List

Apartment List is the world's first online apartment matching engine. Its technology leverages a renter's preferences and their social network to recommend the best apartments and the best neighborhoods, eliminating the hassle and frustration of searching through thousands of irrelevant listings. Founded in 2011 and based in San Francisco, Apartment List is a Vertical Brands production.

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