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Anvato and EndPlay Partner to Provide Seamless Web & Video Content Management to Local Broadcasters Anvato and EndPlay Partner to Provide Seamless Web & Video Content Management to Local Broadcasters

(April 17, 2012)

LAS VEGAS, NV -- (Marketwire) -- 04/17/12 -- NAB Conference -- Anvato Inc. (www.anvato.com), developers of video content management systems for live and on-demand video publishing, distribution and monetization in broadcast quality, today announced a partnership with EndPlay Inc. (www.endplay.com), a Los Angeles-based provider of content management, engagement and monetization solutions delivered as software-as-a-service (SaaS) applications in the cloud.

EndPlay has tightly integrated its platform with Anvato's video content management system, including its Broadcast Capture and Live Editing modules. EndPlay's media customers will benefit from a reduction in video editing and publishing time of up to 60 percent through a seamless process to publish web videos from live broadcasts.

"The EndPlay content management, engagement and monetization solution, integrated with Anvato's video platform, gives local broadcasters a one-stop solution for web and video content management," said Alper Turgut, Anvato CEO. "This provides users an incredible amount of flexibility and time savings in capturing, editing and publishing video to their web sites and mobile devices."

EndPlay's cloud-based platform intelligently delivers audio, video, text and rich media across brand websites and to virtually any end-user device for companies across media and entertainment, consumer packaged goods (CPG) and retail spaces.


Says Dr. Christos M. Cotsakos, Founding Chairman, CEO and President of EndPlay: "We realized an opportunity to better service our clients by offering them the best tools available today for the daily management and monetization of all their digital assets across multiple web and mobile devices. Anvato's video content management system can seamlessly capture and edit TV broadcast, publish it online, and syndicate it to affiliates and partners in near real time. We have found a very solid partner in Anvato."

Anvato is the recipient of the Frost & Sullivan Global Innovation Award in Online Video with innovative broadcast customers such as Journal Broadcast Group and Univision.

About EndPlay
EndPlay is a leading provider of SaaS Content Management, Engagement and Monetization solutions delivered in the cloud. Powered by its unique 'Intelligent Rendering' technology, EndPlay's end-to-end Platform provides a streamlined user experience that empowers clients to seamlessly produce, manage and instantly deliver content optimized for virtually any device. The company's extensible architecture and integrated partners ensure EndPlay clients can expand, engage, monetize and leverage their content management solution against the complexities facing all brands in the era of Big Data and Quantum Content.

Enterprise clients in media, entertainment, consumer packaged goods (CPG) and education verticals have turned to EndPlay's experienced Client Services team to support collaboration, implementation and optimization of their EndPlay solutions. EndPlay's commitment to innovation and customer-centric approach enables clients to stay ahead of their competition, increase audience engagement, and future-proof their digital business investment.

EndPlay is headquartered in Los Angeles, with a regional office in Palm Beach Gardens, and is currently establishing regional offices in Boston, Dallas, San Francisco and Seattle. For more information, visit www.endplay.com.

About Anvato, Inc.
An innovator in broadcast-to-online video, Anvato (www.anvato.com) is the only video platform that combines live and on-demand video publishing, distribution, and monetization in broadcast quality. Our solution includes broadcast-specific modules such as live editing of broadcast streams, and live broadcast capture. Anvato automatically identifies television commercials and replaces them with audience-targeted advertising to achieve superior monetization revenue, both for web and mobile. Anvato applications include: Live broadcast capture, live video editing, live streaming, video syndication, monetization, TV Everywhere and video analytics and reporting. Anvato maintains a world-class R&D team in Mountain View, CA, and its products incorporate patented Perceptual Signature™ video fingerprint technology.

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Contacts:
For Anvato
Victor Cruz
Email Contact
+1 978.594.4134

For EndPlay
Marissa Arnold or Jesse Odell
Email Contact
+1 212.564.3665 (New York)
+1 415.625.8555 (California)


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