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Antenna's Next-Generation Mobility Platform Available to Early-Adopter Customers and Partners

AMP 3.0 Delivers More Power, to More Devices, for More People (April 06, 2010)

JERSEY CITY, NJ -- (Marketwire) -- 04/06/10 -- Antenna Software, delivering real business mobility to the world's most demanding enterprises, today announced an exclusive early-adopter program of its next-generation enterprise mobility platform, AMP 3.0.

The new platform lets organizations embrace the most exciting mobile devices in the market today, from Android to the iPhone, and enables businesses to take User Interface (UI)-rich mobile applications to the next level by reaching beyond the enterprise workforce to their partner and customer communities. In doing so, AMP 3.0 addresses the enterprise's need for centralized management, industrial strength security, unsurpassed performance and, very importantly, well-designed, intuitive and collaborative applications that ensure high user adoption.

"High-ranking priorities for the enterprise include compelling and UI-rich applications optimized for the mobile environment," said Stephen Drake, program vice president for mobility and telecom research at IDC. "As such, it is vital that organizations embrace transformative technologies to position themselves favorably to drive collaboration, productivity and innovation through the use of mobile applications."

AMP 3.0 is designed from the ground up to enable organizations to gain a competitive advantage by using mobility to transform the way people work and businesses run. The culmination of two leading enterprise mobility platforms coming together, AMP 3.0 is comprised of Antenna's AMP 2.0 and Dexterra's Concert, which was acquired by Antenna in June 2009. After identifying the core strengths of each offering, the company melded the two and added innovative new features, creating a best-in-class enterprise mobility platform for companies to build, deploy and manage any application to any device to any user.

"Our organization is eager to take advantage of new features and functionality in AMP 3.0, especially around the enhancements we can leverage with our current Windows Mobile application," said John Rinaldi, system architect service management and mobility, ThyssenKrupp Elevator, one of the world's leading elevator companies and Antenna customer. "Additionally AMP 3.0 will allow us to take advantage of new and emerging devices, such as iPhone and Android, giving ThyssenKrupp the flexibility to build state-of-the-art mobile applications on the device that is right for the job."

In addition to addressing mobility requirements of the enterprise, AMP 3.0 is designed to enable Antenna's many reseller and OEM partners to quickly bring to market AMP-powered mobile applications to their own target markets. According to Vance Blakely, president and CEO of Softechnologies Corporation: "As an early adopter of AMP 3.0, our developers can ramp up quickly on the latest AMP technology to leverage all of its new innovations for our customers. The Antenna Partner Program has afforded us immeasurable value in partner enablement, training and market development."

AMP 3.0 is a comprehensive software platform built on proven, standards-based technology for building, deploying and managing mobile enterprise applications. Both enterprise customers and Antenna partners have the flexibility to implement AMP as software-as-a-service (SaaS) or on-premise. A significantly enhanced AMP Studio, the build-once-deploy-to-many mobile application development environment is a key part of the AMP 3.0 release. New and enhanced capabilities of AMP Studio include:

  • Added support for developing native Google Android applications -- in addition to RIM Blackberry, Apple iPhone, Windows Mobile, Symbian S60 -- all in a single development environment;
  • More intuitive and richly designed UI with graphical drag and drop application modeling and automatic screen generation;
  • Flexibility to take generated application code and fully customize in native IDE (Xcode, RIM JDE, Visual Studio .NET, etc.) to maximize device integration;
  • Streamlined workflow tools and reusable components that simplify the backend integration and enable faster debugging;
  • Robust, enterprise-wide security policies fully controllable from AMP Management Center;
  • Built-in language localization and application UI branding capabilities to easily and fully tailor applications for greater usability.

"Our goal was to deliver innovative new features and an integrated mobile technology platform to the market within one year of the Dexterra acquisition and I am thrilled that we are firmly on course," said Jim Hemmer, president and CEO, Antenna Software. "AMP 3.0 not only brings together the best of the AMP and Concert platforms, but it signifies a unified company operating as one. Antenna customers and partners will enjoy greater diversity, flexibility and usability -- and a growing portfolio of mobile apps that will vastly improve the way they engage with their own employees and customers."

As part of this exclusive program, Antenna will offer qualified customers and partners comprehensive training and support to build trial applications on the enhanced platform with no cost or commitment. For more information about the Early Adopter program and AMP 3.0 availability, please contact or call 888-723-2832.

About Antenna
The Antenna Mobility Platform™ (AMP) powers the real-time mobile enterprise -- a must for today's fast-moving, always-connected and customer-driven world. Delivered as a hosted service, AMP makes going mobile simple, secure and cost effective with end-to-end management and reporting of wireless messages, network connections, users, applications and devices. Antenna's broad portfolio of industry-focused mobile applications streamline and improve processes and can be easily configured to meet unique needs. AMP applications run on any mobile device platform, including Apple iPhone, RIM BlackBerry, Windows Mobile, Windows, Symbian and Google Android. With more than a decade of proven success with Global 1000 customers, Antenna is the global industry leader with a passion for mobility, a commitment to excellence and an unwavering focus on customer success. Follow Antenna on Twitter @AntennaSoftware.

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