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Antenna Unveils Mobile Masters Global Community

Online Forum Promotes Idea Exchange Among Mobile Champions (June 22, 2010)

JERSEY CITY, NJ -- (Marketwire) -- 06/22/10 -- Antenna, delivering real business mobility to the world's most demanding enterprises, today announced the launch of Mobile Masters™, an independent online community for mobile-minded professionals to learn more about strategic enterprise mobility, discuss challenges, share triumphs and collaborate on best practices. The site features blogs, videos and a host of other interactive resources targeting the latest in user-focused enterprise mobility.

According to IDC(1), by 2013, more than 1.2 billion people -- one-third of the world's workforce -- will be mobile. Innovative organizations are positioning themselves to take advantage of the enormous opportunities that lie ahead by treating mobility strategically. This means developing and executing on both employee- and consumer-focused mobile initiatives that enable people to interact with business -- as executives, professionals, partners, customers, patients and guests -- in powerful new ways. The Mobile Masters global community is the new meeting place for those mobile champions driving the world's most successful enterprise mobility strategies and changing the way people work with business applications and devices.

"We like to say that Mobile Masters is slightly ahead of the mobile times," said Tony Rizzo, a 23-year industry veteran, the site's Mobile Master #1 and its Mobile Observatory blogger. "We're working hard to create a global community that focuses on the exchange of pragmatic, proven ideas, new technologies and imaginative strategies that work in today's mobile-centric world. Perhaps most importantly, we're here to push the envelope just a bit -- not to the bleeding edge, but rather we aim to give you a true competitive edge through mobility."

The community's features include:


  • Mobile Masters Blogs: Keep up with what's happening in the global mobile market with daily blogs from industry experts and guests. Topics include: mobile politics, M&A insights, mobile app development tips, gadgets and much more.
  • Mobile Masters TV: Watch videos from mobile developers, technologists, business users and other innovators that offer a glimpse into what's hot today and where the market is going tomorrow.
  • Discussions and Forums: Engage in debates, ask questions, get answers. Learn about what your mobile peers are doing or share your advice and experience with others.
  • News and Polls: Participate in weekly polls and detailed surveys, and access the latest and greatest articles on enterprise mobility, new devices, industry research and more.
  • Mobile Masters Resource Center: Access a repository of mobile app and device reviews and previews, videos, podcasts, Webinars, case studies, white papers and more from industry experts.
  • Mobile Masters Summit: Attend this annual event that brings together Mobile Masters in real time.

"I am looking forward to participating in the Mobile Masters community, a great forum and resource for people to share their experiences with smart enterprise mobility," said Dave Rudzinsky, SVP, Information Services & CIO, Hologic. "The community will be helpful to anyone interested in making mobility a strategic part of their business. I don't know any other resource available that does just that."

"Mobile Masters offers some great resources for our customers, but we want to encourage more people to join the conversation," said Jim Hemmer, president and CEO of Antenna and a featured blogger on the site. "The independent nature of the community allows us to step outside of our usual roles and let customers, partners and employees have a more personal voice. By showcasing effective mobile initiatives and providing invaluable information from mobile experts, we believe Mobile Masters will grow to be a thriving independent community for anyone looking at mobile technology as a way to transform their business."

To view the site and join the Mobile Masters community, visit: http://www.mobilemasterscommunity.com

About Antenna
The Antenna Mobility Platform™ (AMP) powers the real-time mobile enterprise -- a must for today's fast-moving, always-connected and customer-driven world. Delivered as a hosted service, AMP makes going mobile simple, secure and cost effective with end-to-end management and reporting of wireless messages, network connections, users, applications and devices. Antenna's broad portfolio of industry-focused mobile applications streamline and improve processes and can be easily configured to meet unique needs. AMP applications run on any mobile device platform, including Apple iPhone, BlackBerry, Windows Mobile, Windows, Symbian and Google Android. With more than a decade of proven success with Global 1000 customers, Antenna is the global industry leader with a passion for mobility, a commitment to excellence and an unwavering focus on customer success. Follow Antenna on Twitter @AntennaSoftware.

About Mobile Masters
Antenna is currently the sole underwriter for Mobile Masters, a site created as a fully independent entity to foster a robust and independent mobile community focused on mobile idea interchange, learning and networking. Antenna in no way influences the freedom of Mobile Masters bloggers to state their opinions and positions, or what content is made available on the site.

The opinions and positions of Mobile Masters bloggers, including those directly employed by Antenna, are their own. These opinions and positions do not necessarily reflect the opinions and positions of Antenna and should not be construed as doing so.

(1) IDC, Worldwide Mobile Worker Population 2009-2013 Forecast, Doc #221309, Dec 2009.


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