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Antenna AMPs Up ConsafeMobility for European Expansion

Logistics Specialists Launch Strategic Partnership With Antenna Software, Begin Migration to Scalable and Flexible Antenna Mobility Platform (August 23, 2011)

JERSEY CITY, NJ and GUILDFORD, UNITED KINGDOM -- (Marketwire) -- 08/23/11 -- Antenna Software, helping enterprises to build, manage, and publish mobile apps and websites that transform business, and Consafe Logistics, through its business area ConsafeMobility, have today announced the launch of a strategic partnership which will see the Scandinavian company begin to migrate their mobility customers to Antenna's AMP platform ahead of pushing into new markets and geographies.

Consafe Logistics, which has traditionally specialized in logistics and warehouse management solutions for companies including Nestle, Carlsberg and Unilever, has invested in AMP to secure ConsafeMobility's solutions for the future. The platform, which will allow the company to create, deploy and manage mobile apps for its enterprise customers, is highly scalable and versatile, and supports a wide range of operating systems including Android, BlackBerry, iPhone, and Windows Phone 7 for phones and tablets.

AMP enables apps to be built once and propagated rapidly across multiple and disparate operating systems, resulting in faster time-to-market for ConsafeMobility and its customers. AMP also offers multiple integration points into back-end systems, allowing customers to leverage existing technology investments. It is ConsafeMobility's intention to gradually migrate its existing clients to the Antenna platform, while offering the host of additional business-to-mobility services provided by AMP to support its European expansion.

The partnership will give ConsafeMobility a broader portfolio to better address the needs of a wide variety of organizations that are looking to improve productivity and customer service by mobilizing their workforces. By automating and extending business processes, organizations -- their employees and customers -- can enjoy a more responsive and immersive experience.

Mikael Holmqvist, ConsafeMobility's Business Area Director, commented: "The mobile logistics space is becoming increasingly competitive; we see investing in AMP as an enhancement of our portfolio and market offering which will ensure our business for the future. AMP allows us to manage our customers' apps in a highly secure and reliable environment that is configurable to customer needs. We are very excited about the opportunity that AMP brings to our current customer base and to those that are new to workforce mobility solutions."

Ulf Jansson, CEO Consafe Logistics Group, added, "As a second step, we also see a great potential to use Antenna's AMP for complementary mobile applications within other business areas of Consafe Logistics."

Mark Watson, Executive Vice President and General Manager, EMEA, commented: "Many companies want to develop mobile solutions in house, despite the cost and complexity, because they think it's the only way they can retain full control over their business. AMP, through ConsafeMobility, brings businesses the level of control and customization they want, saves them from the financial and technical burdens of building and maintaining their own mobile solutions, and gives them the support and flexibility they need to deliver best-in-class solutions quickly. Together, Antenna and ConsafeMobility can help advise these organizations on how best to harness and leverage the incredible power that is mobile."

About Consafe Logistics Group and ConsafeMobility
Consafe Logistics Group is one of Europe's leading suppliers of mobility and logistics solutions to customers using logistics to improve their competitiveness. We develop, implement and support solutions throughout the whole supply chain, mobile IT solutions, consulting within logistics and process improvements. Consafe Logistics has a turnover of 55 MEUR, and 300+ employees. Our business is divided into three business areas: Warehouse & Distribution, ConsafeMobility and Manufacturing. ConsafeMobility deliver enterprise mobility solutions that bring exceptional value to our customers by a unique combination of software, hardware and services. We help customers in more than 30 countries throughout the world from our subsidiaries in Sweden, Norway, Denmark, Netherlands, Poland and the UK. Consafe Logistics is part of the JCE Group of Companies. Visit or for more information.

About Antenna
Antenna provides a complete solution for businesses to design, publish and manage mobile websites and apps across all Internet-connected devices, including smartphones, tablets, feature phones and IP TV. Only Antenna can deliver the whole spectrum of mobile experiences, from powerful apps that empower employees to be more effective to mobile-optimized websites that make it easier for consumers to do business with their favorite brands. Antenna's mobile cloud makes all the hard stuff like security, integration, performance, scalability and management look easy (even though it's not). That's why leading Global 1000 companies rely on Antenna to be their trusted mobility partner. Founded in 1998, Antenna is headquartered in Jersey City, N.J., with offices around the world.

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