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Announcing the "Engineering the Customer Experience" Roadshow

Twilio, Google, LiveOps, Plantronics and others hit the road with analysts from a leading industry research firm to discuss the future of communications and share strategies for building more connecte... (April 15, 2014)

SAN FRANCISCO, April 15, 2014 /PRNewswire/ --The shift to mobile and the digital disruption of a wide range of industries demands that businesses build a better customer experience or be left behind. To do this, enterprises of all sizes are leveraging the flexibility of platforms to rapidly innovate and open up opportunities for their businesses to grow. Join Twilio, Google, LiveOps, Plantronics, SendHub, OneReach and others, along with guest speakers from Forrester Research, Inc., on a six-city roadshow designed to highlight platform strategies for creating multi-channel communications and engineering winning customer experiences. The roadshow kicks off May 13th in Atlanta, Ga. with stops in London, Chicago, New York, Los Angeles and San Francisco. To learn more or to reserve your seat visit:


"Today's mobile and social customers expect simple, immediate, in-context interactions. Armed with the mobility and freedom of mobile applications, customers aren't the least bit hesitant to cut ties with firms that don't provide them." Phil Murphy, Forrester Research, Inc. report "The Age Of The Customer Changes Everything For AD&D Leaders," January 23, 2014.

Who Should Attend
The Engineering the Customer Experience Roadshow is created for both technology professionals as well as business leaders who want to gain a competitive advantage through better communications with their customers. The program is ideal for anyone interested in creating multi-channel customer interactions, including: IT executives, project and program managers, systems architects and developers, as well as individuals responsible for customer service and support.

What You Will Learn
Attendees will learn how to leverage communications to differentiate their businesses.

  • Hear from Forrester Research how business are evolving to address the age of the customer.
  • Learn best practices from enterprises who are adopting new technologies to address customer expectations.
  • Attend breakout sessions to learn strategies for: Choosing the right platform, determining whether to build or buy solutions, creating an agile customer contact center, integrating communications into CRM, delivering communications in context and security practices around multi-channel transactions.
  • Join peers for informal discussions and demos of solutions in action.

"As enterprises look to gain competitive advantage, it's no longer enough to simply solve the business problem at hand. Enterprises today must select solutions with an eye toward modern application development, toward rapid innovation and toward meeting customer expectation. In an age of the customer where the customer experience delivered needs to match the customer expectation - the company who can adapt quickly to meet customer expectations, wins." Jeff Lawson, Twilio CEO.

Dates, Locations and Times
The Engineering the Customer Experience Roadshow takes place in six cities in May and June:

Atlanta, GA May 13 - 1:00 pm
London, UK May 22 - 1:00 pm
Chicago, IL June 6 - 9:00 am
New York, NY June 10 - 1:00 pm
Los Angeles, CA June 17 - 1:00 pm
San Francisco, CA June 24 - 1:00 pm

These compact half-day events begin with registration and conclude with a networking reception.

About Twilio
Twilio, the software and cloud-based communications platform, enables developers and businesses to rapidly build and deploy communication solutions that meet their specific needs. Whether integrating voice, messaging and/or VoIP capabilities into a web or mobile app or building a complete systems like a call center, Twilio removes the traditional obstacles to creating effective communications experiences. Twilio gives businesses the ability to innovate, prototype, create, and connect with their customers at the right time and in the way. The company is privately held and based in San Francisco, California.

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