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Animatic Media Moves Into New Fort Lauderdale StudioOptimized global collaboration for the advertising community (May 26, 2005)
Animatic Media, which delivers animatics and live-spot test production to the advertising community, has moved into a new 3,000 sq. ft. studio in Fort Lauderdale, Florida. Animatic Media and sister company Storyboards Online, divisions of Interactive Arts Services Inc., provide ad agencies and advertisers high-quality turnkey solutions for the production and delivery of commercial test spots employing animatics, photomatics, and 3D animation.
?We are well established in the advertising and marketing community, said Scott Owenby, CEO of Animatic Media. ?Were continually growing both in terms of the range and quality of services we provide and in terms of our client base.
The studio maintains sales reps in the U.S., England, Ireland and Germany. ?Were excited to be working with new clients and new agencies in Europe like McCann Erickson, Y&R and DDB.
In addition to Animatic Medias roster of artists and technology professionals, Storyboards Onlines staff includes illustration artists, digital artists, editors and 3D artists with a large talent pool of freelance artists.
Offshore studios in Vietnam and South Korea that handle production and coloring respectively support the U.S. operations.
The companys state-of-the-art, interactive technology allows agency producers, creative directors, directors, and editors to collaborate remotely online and communicate in real time from anywhere in the world, greatly enhancing the effectiveness of the creative development and revision process and expediting timely delivery of projects including those which require a fast turn around. The collaboration between Animatic Media and Storyboards Online provides clients a true one-stop shop.
?The best way to sell your script or idea, said Ownbey, ?is to employ the impact of great visuals. Traditionally, a few years ago, you hired an artist to do some marker renderings, photographed them or created some scans and then combined them to create some simple animations. Todays new generation of animatics includes 3D backgrounds, 3D characters, particle effects and motion tracking which demand a whole new level of both creative technical expertise and teamwork. Some test projects are virtually a big budget, full-scale movie production.
Recent Fortune 500 projects completed by Animatic Media and Storyboards Online include work for ABC, Activision, Adidas, Atari, BMW, Budweiser, Coca-Cola, Ford, GM, Hewlett Packard, Jaguar, Johnson & Johnson, Levis, Mercedes Benz, McDonalds, Microsoft, Mattel, Molson, Nintendo, Nokia, Old Navy, Saturn, Toyota, VISA, VW and Warner Bros.
Related Keywords:Animatic Media, animatics, Storyboards Online, Interactive Arts Services, ad agencies, commercial test spots, photomatics, 3D animation,