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Andy Beach Joins ATTIK as Copywriter

(May 05, 2005)

Global creative agency ATTIK today announced that copywriter Andy Beach has joined the firms fulltime staff in San Francisco, effective immediately.  The announcement was made by ATTIK creative director Wayne Hanson. 
Since 2000, Beach has been a copywriter for J. Walter Thompson Technologys Silicon Valley office, working on a variety of cross-media campaigns for various consumer and business-to-business targeted technology and videogame accounts.  Andy earned his undergraduate degree in Advertising from San Jose State University.  As he explained, he learned of ATTIKs work for Scion in an article in the San Jose Mercury News. 

?I had never heard of ATTIK before reading that article, but afterwards, I was in love, Beach admitted.  ?It was exactly the type of situation I was looking for: A small independent shop on the rise.  And more importantly, there was a lot of energy and momentum associated with the Scion brand and the work ATTIK was doing for them.  Fortunately, Wayne Hanson liked my book and reel, and after my interview, I was even more in love with ATTIK.

Over the past several weeks, Beach has worked with copywriter Ariel Lustig under Hansons direction on ATTIKs highly successful cross-media 2005 CMT Music Awards campaign.  He also contributed his talents to the latest elements of ATTIKs award-winning Toyota Scion account, under global creative director Simon Needham.  

?Andy is very driven, Hanson said.  ?Hes totally committed to producing original and exciting work, and to making ATTIK a world-renowned ad agency. 

Fully realizing the unique opportunity ATTIK is currently facing, Beach echoed those thoughts:  ?There are a lot of great agencies in this city, but helping people like Wayne Hanson and Ariel Lustig position ATTIK as a top global ad agency is very exciting.

ATTIK is a global creative agency committed to designing extraordinary creative experiences that inspire consumers through compelling communications.  ATTIKs strategic planning, design, advertising, production, client service and youth research expertise have driven success across an array of consumer product and service categories.  ATTIK articulates corporate brand strategy, designs creative solutions for advertising, below-the-line and online media, ensuring target audiences are vitally connected to every facet of its clients brands.  For more information, please contact William Travis at 212-334-6401 or Rachel Newell at 415-989-6401

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