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Analog Analytics Launches Publishers' and Broadcasters' Location-Based Bigger Better Deal Mobile App for iPhoneAndroid and Tablet Versions Will Be Available Soon (August 01, 2011)
SAN DIEGO, CA -- (Marketwire) -- 08/01/11 -- Analog Analytics, the leading provider of the Bigger Better Deal solution for local media companies and advertisers, today launches a Bigger Better Deal mobile app for the iPhone, with Android and tablet versions coming soon. The Analog mobile solution uses push notifications and a phone's GPS technology to alert subscribers of daily deals within their local geographic radius.
Analog Analytics' Bigger Better Deals white label deals solution is utilized by over 850 local publishers and broadcasters as a profitable alternative to traditional advertising with deals also shared on Analog's syndicated deal network. Now any publisher on the Analog Analytics platform or in the Analog syndication service may use the new mobile app as a customized and branded solution to deliver Bigger Better Deals directly to consumers' handsets or other mobile devices.
When a local deal comes through to a subscriber's phone, the consumer will be able to hit a button and buy the product or service instantly. Credit card information from the consumer is encrypted and stored to make one-click purchasing simple and fast.
"The Analog Analytics Bigger Better Deal mobile app is a great way for publishers and broadcasters to reach a huge mobile audience and for advertisers to gain immediate revenue from geo-targeted deals -- all before goods or services are delivered," said Ken Kalb, CEO, Analog Analytics. "This is another example of directly accountable advertising."
"We are excited to utilize Analog's technology to offer the OC Register Deal of the Day app," said Jordan Gold, VP of Products for Freedom Interactive, publisher of many deals using Analog's technology, including OC Register's Deal of the Day. "Mobile is a big part of the deals world and it's imperative that we allow our users to review and purchase deals no matter what device they are using."
The Analog Analytics mobile apps will initially be introduced for iPhone, with the other versions becoming available in Q3.
About Analog Analytics
Analog Analytics is the largest provider of coupons, deal certificates and Bigger Better Deal solutions for local online publishers, broadcasters, and advertisers. Analog Analytics' massively scalable software platform delivers the interactive coupon and "Deal" solution along with effective traffic management, analytics and optimization as well a mobile app version of its Bigger Better Deal. Its technology platform is utilized by more than 850 U.S. publishers and tens of thousands of advertisers worldwide, including Freedom Communications, Hearst, Entercom Communications, Creative Loafing, Advance Internet, Entertainment.com, Wick, LANG, MediaNews Group, Journal Register, McClatchy, Washington Post Newsweek television, NBC TV, Local.com, ThomsonLocal.com, the New York Daily News, Newsday, RSVP, and many more. For more information, visit http://www.analoganalytics.com.
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