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Analog Analytics Issued US Patent for Management and Optimization of Advertising Campaigns(January 09, 2012)
SAN DIEGO, CA -- (Marketwire) -- 01/09/12 -- Analog Analytics, leading provider of the Bigger Better Deal solution for publishers, broadcasters, and advertisers, today announced the issuance of US Patent 8,090,613 entitled "System and Method for Real-Time Management and Optimization of Off-Line Advertising Campaigns." Analog Analytics has exclusive rights to the patented technology and has further improvements and patents pending.
The technology in patent 8,090,613 relates to integrating online and off-line advertising campaigns through mobile and other devices and makes it possible to promote campaigns and analyze their performance using one centralized system. With accountable online and off-line advertising, customer response can be tracked and campaigns optimized using one integrated online and off-line methodology. Analog Analytics now has patented technology backing our ability to deliver any ad, anytime, anywhere, in any media from one software platform.
"We are delighted that the US Patent Office has issued us this patent. We want the members of the Analog Analytics Syndication Network to have access to the most innovative technology on the market and we're happy to be able to provide it to them," said CEO and Principal Inventor, Kenneth J. Kalb.
Analog Analytics' Syndication Network and Bigger Better Deal white label solutions are highly profitable alternatives to traditional advertising. With the Analog Analytics Syndication Network, publishers and broadcasters from across the country can easily feature one another's deals. Analog Analytics' traffic analytics and optimization technology drives consumer traffic to the publisher's website, generating increased conversions and revenue.
Analog Analytics proprietary technology makes it easy for businesses to integrate traditional and online forms of advertising. Analog Analytics' traffic analytics and optimization technology drives consumer traffic to the publisher's website and allows for optimization of online and offline campaigns, generating increased conversions and revenue.
About Analog Analytics
Analog Analytics is the largest provider of coupons, deal certificates and Bigger Better Deal solutions for local online publishers, broadcasters, and advertisers. Analog Analytics' massively scalable software platform delivers the interactive coupon and "Deal" solution along with effective traffic management, analytics and optimization. Its technology platform is utilized by more than 850 US publishers and tens of thousands of advertisers worldwide, including Time Warner Cable, Blue Cross/Blue Shield, NBC TV, Freedom Interactive, Entercom Communications, Local.com, Advance Internet, Entertainment.com and many more.
For more information, visit www.analoganalytics.com.
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