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Analog Analytics Delivers the Bigger Better Deal(TM) Solution to thomsonlocal.com(April 11, 2011)
SAN DIEGO, CA -- (Marketwire) -- 04/11/11 -- Analog Analytics, leading provider of the Bigger Better Deal solution for local publishers, broadcasters, and advertisers, today announced it is providing its Bigger Better Deal to UK based media company thomsonlocal.com.
Analog Analytics' Bigger Better Deal white label solution is a highly profitable alternative to traditional advertising. With the Bigger Better Deal broadcasters offer their own daily deal powered by Analog Analytics' industry leading software, allowing them to generate immediate consumer-based revenue and to share deals on Analog Analytics' syndicated deal network. Advertising campaigns are tracked and optimized with powerful analytics and patent-pending software. The daily deal model offers consumers deals from local businesses while allowing broadcasters and publishers like thomsonlocal.com to receive revenue before goods or services are delivered.
"With the Bigger Better Deal our clients earn immediate consumer-generated revenue before they deliver products and services," said Ken Kalb, CEO of Analog Analytics. "Not only is this a new source of revenue for the publisher, it is the first accountable advertising solution for small businesses and advertisers."
The Analog Analytics software platform drives thomsonlocal.com's Bigger Better Deal with a branded solution customized for their market. thomsonlocal.com uses their existing sales team to source great deals from local advertisers. Analog Analytics' traffic analytics and optimization technology drive consumer traffic to the publisher's website, generating increased conversions and revenue.
Jill Pringle, Marketing Director, thomsonlocal.com, said: "thomsonlocal.com is focused on becoming the only local media company that our customers need. The Bigger Better Deal product from Analog Analytics enables thomsonlocal.com to offer small businesses across the UK an innovative way to attract new customers and benefit from additional revenue streams. Along with our mobile applications for iPhone and Android, this is the first in a new line of products that we will be offering our customers to help them be found when people are looking for them."
About Analog Analytics
Analog Analytics is the largest provider of coupons, deal certificates and Bigger Better Deal solutions for local online publishers, broadcasters, and advertisers. Analog Analytics' massively scalable software platform delivers the interactive coupon and "Deal" solution along with effective traffic management, analytics and optimization. Its technology platform is utilized by more than 850 U.S. publishers and tens of thousands of advertisers worldwide, including thomsonlocal.com, RSVP, Washington Post-Newsweek television, the New York Daily News, Newsday, MediaNews Group, LA News Group, NBC TV, Freedom Interactive, Entercom Communications, Creative Loafing, Advance Internet, Entertainment.com, Wick, Journal Register, McClatchy, Local.com, and many more.
For more information, visit www.analoganalytics.com.
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