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Amobee Media Systems Delivers Advertising for the Apple iPhone and Google GPhone

Amobee's Handset Application Program Interface (HAPI) Gives Operators a Holistic Approach to Serving Advertising in Applications Running on All Leading Mobile Operating Systems (December 09, 2008)

REDWOOD CITY, CA -- (Marketwire) -- 12/09/08 -- Amobee Media Systems, the world leader in advertising solutions for mobile operators, has released its Handset Application Programming Interface (HAPI) for the Apple iPhone and Google Android operating system. HAPI already supports BREW, J2ME, Blackberry and Symbian.

Operators around the world will now have the ability to serve advertising impressions into applications running on the world's most popular mobile operating systems using the same ad-serving solution that also supports ad delivery to all mobile content and communication types, including WAP, mobile video and mobile messaging.

"The Apple iPhone and the Google GPhone have proven that consumers are hungry for new mobile services, but these devices have not changed the fact that users must be charged in order for application developers and content providers to generate revenues," said Zohar Levkovitz, CEO of Amobee Media Systems. "With Amobee's HAPI, operators can now ad-enable new applications running on these devices, while providing developers and media companies new ways to monetize this promising new media."

Amobee's HAPI Software Development Kit (SDK) provides a convenient way for mobile operators to ad-fund their mobile applications. It manages all aspects of advertising campaigns in a cohesive manner alongside other advertising channels such as WAP, games, video and SMS. Amobee's HAPI is designed to support both online and offline modes, while guaranteeing the most suitable advertising experience. Amobee's HAPI supports, among others, textual, graphical and video adverts and is capable of extensive data analysis including specific interactions such as click to call, click to SMS and click to browse.

About Amobee Media Systems

Headquartered in Redwood City California, Amobee Media Systems is the most deployed telco-grade ad-serving solution. Amobee is dedicated to mobile operators, allowing them to dynamically insert advertising impressions in all forms of mobile communication and content: WAP Browsing, Video & Music, SMS, MMS, applications and Games. Amobee's complete ad serving solution is designed to facilitate the launch of advertising campaigns for brand building, direct response and lead generation helping mobile operators and their subscribers "get more for less." The company enjoys strategic investments from key mobile ecosystem players: Cisco, Motorola, Telefonica and Vodafone, as well as financial backing from some of the biggest names in venture capital: Accel Partners, Globespan and Sequoia Capital.

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For more information please contact:

Amobee Contact Europe
Ben McDermott
Amobee Media Systems
Email Contact
+44 208 849 8867

Amobee Contact Americas
Katherine Madariaga
Atomic Public Relations
Email Contact

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