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Ameritas Investment Corp. Partners With Socialware to Empower Advisors With Tools for Social Business Ameritas Investment Corp. Partners With Socialware to Empower Advisors With Tools for Social Business Ameritas Investment Corp. Partners With Socialware

Investment Professionals Build Valuable Relationships and Interact With Customers on Social NetworksInvestment Professionals Build Valuable Relationships and Interact With Customers on Social NetworksInvestment Professionals Build Valuable Relationships a (March 20, 2012)

LINCOLN, NE -- (Marketwire) -- 03/20/12 -- Ameritas Investment Corp. (AIC), which offers a wide range of investment products and services, announced today an initiative to unlock the power of social media for its registered representatives. Working with Socialware, the leader in social media compliance and engagement, AIC advisors will soon be able to confidently and effectively build valuable relationships and exchange information via social networks, such as Facebook, LinkedIn and Twitter, while remaining compliant with industry regulations.

"Particularly in the financial services industry, building valuable and trusted relationships with clients is critical to providing exceptional service. Social networks are where many relationships are developed today," said Chad Bockius, CEO of Socialware. "AIC has made the smart decision to proactively support its advisors and ensure social media initiatives are successful for its advisors and have a positive impact on the company."

As consumers turn to social networks to discuss topics they have interest in, investment firms are seeking ways to leverage channels to continue the important relationship building that was traditionally conducted offline. AIC, working with Socialware, is providing social engagement support to all of its advisors.

"At AIC, our top priority is to provide advisors with the tools for success. An internal survey indicated the vast majority of our advisors were eager to use sites like LinkedIn and Facebook to build business," said Salene Hitchcock-Gear, president and chief executive officer of Ameritas Investment Corp. "Socialware's partnerships in the industry and depth of experience in the complexities of both the financial services industry and social networks make them the ideal experts to lead the way."


To join the conversation on social business topics, visit the SocialTurns community at http://www.socialturns.com/. For more insight and commentary on the effective and compliant use of social networks, please visit http://www.socialware.com.

About Ameritas Investment Corp.
Ameritas Investment Corp. (AIC) is a privately owned broker dealer and registered investment advisor with a network of more than 1,300 registered representatives and financial advisors nationwide. AIC retains over 50,000 customer accounts from its three primary lines of business: brokerage, investment advisory and municipal finance. Total client account assets exceed $14 billion, including more than $2.5 billion of RIA assets under management.

AIC offers a wide range of products and services to help clients achieve their unique financial goals. Through a financial advisor, clients can utilize mutual funds, stocks, 529 plans, variable insurance products, asset management programs, unit investment trusts, individual securities, retirement plans, alternative investments and an array of fixed income securities to meet their financial objectives. With more than 25 years in the business, AIC is an experienced provider.

Additional information about Ameritas Investment Corp. is available at www.aicinvest.com.

About Socialware
Based in Austin, Texas, Socialware provides software that empowers financial services marketing and sales to profitably build valued business relationships. With unmatched expertise drawn from over 100 clients, Socialware is the trusted standard for social business management in financial services industries. You can find out more about Socialware at www.socialware.com, as well as on Twitter: @Socialware. You can also read their blog: http://blog.socialware.com.

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For more information contact:
Jen Cadmus
Socialware
Jen@thedialoglab.com
512-934-8350


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