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Ambient Digital Vietnam Selects AmobeeAmobee Continues Market Push Into Asia Pacific; Ambient Digital of Vietnam to Power Mobile Advertising for Local and Global Brands (December 18, 2011)
HO CHI MINH CITY, VIETNAM and SINGAPORE -- (Marketwire) -- 12/19/11 -- Amobee, the company defining mobile advertising, today announces that Ambient Digital, Vietnam's largest mobile advertising network, has chosen Amobee PULSE for Publishers to manage all mobile advertising for thousands of publishers and global brands in the Ambient AdNetwork.
Reaching over 70% of Vietnamese online consumers today, Ambient Digital is well positioned to expand its leadership to mobile advertising. The two companies will work together to unlock the great value mobile advertising can bring to Ambient Digital's publishers and global brands.
"91% of the Vietnamese population uses mobile phones to manage many facets of their daily lives," said Andrew Stephens, CEO of Ambient Digital. "The mobile phone is ubiquitous in Vietnam; therefore, reaching these consumers through mobile advertising will be an effective way for large brands to build relationships and get results."
"Silicon Valley companies have been focusing for too long on single Asian markets like China and India. The power of South East Asia as a whole is simply not being exploited," said Trevor Healy, Amobee CEO. "We are taking the road less travelled and are going to focus on great markets like Vietnam, Singapore, Indonesia and Philippines."
"Ambient Digital's success in the Vietnamese digital market has been stellar, and with Amobee PULSE for Publishers, Ambient will be able to extend its digital leadership to the mobile advertising space," said Grant Watts, Amobee's Regional Vice President, Asia Pacific. "Amobee PULSE for Publishers is the platform of choice to manage results-driven mobile advertising for large publishers and brands."
About Ambient Digital
Ambient Digital provides a wide range of online media services specialising in AdNetworks, Search Marketing (SEM), Social Marketing and other Online Marketing Solutions. With superior products and customer service, a focus on results and state-of-the-art technology, Ambient Digital is the leading provider of online media solutions in Vietnam. To learn more, please visit www. http://ambientdigital.com.vn.
Amobee, the company defining mobile advertising, offers comprehensive, end-to-end mobile advertising solutions and services for advertisers, publishers and operators. Headquartered in Redwood City, California, with offices in Europe, Asia, Latin America and the US, Amobee enables its large customers to run targeted, leading edge mobile ad campaigns on a global scale with unparalleled ROI. Amobee has financial backing from some of the biggest names in venture capital: Sequoia Capital, Accel Partners, and Globespan Capital, as well as strategic investments from Motorola, Cisco and leading operators, Vodafone and Telefónica. To learn more, please visit http://www.amobee.com.
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