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AmberFin Appoints Jeremy Deaner as New CEO

(August 20, 2008)

DMN Newswire--2008-8-20--AmberFin today announces the appointment of Jeremy Deaner as its new Chief Executive Officer (CEO).  In this role, Jeremy will be responsible for the general management and strategic direction of AmberFin, replacing former CEO Simon Derry.  Simon will remain as CEO and board member at AmberFin's parent company Snell & Wilcox, now dedicating his time to Snell & Wilcox's strategic development and growth. 

Jeremy brings a wealth of sales and management experience to the role, built over 24 years in the software industry.  As an accomplished software executive he has been responsible for guiding many young businesses through their start-up and growth phases.  Jeremy was part of the team behind the development of Geneva Technology, one of the best-known enterprise software businesses to emerge from the UK.  During three years as VP Sales EMEA at Geneva Technology, he grew the business by winning more than 50 customers and helped take them from a $20 million valuation to an exit of $680 million when sold to Convergys in 2001. Subsequently, Jeremy led Convergys' EMEA sales and marketing organization.

Jeremy Deaner comments: "The AmberFin team has already created a positive momentum in the film and broadcast market since its launch in April, with a number of prestigious customers.  I am excited to be building on these foundations to further develop operating efficiencies and to implement a strategy for future long-term growth.  These steps will enable us to better serve our portfolio of customers and develop AmberFin as the leader in file-based digital workflow and media content management.  AmberFin's innovative iCR technology is already proven in the industry and I want to be part of a business that helps all content owners transform their business models and increase the value in their content investments, whether they are in the areas of film, broadcast, internet, mobile or telecoms."

John Poulter, chairman of Snell & Wilcox, says, "Jeremy joins at exactly the right time, bringing a fresh perspective to a newly-founded company.  Coupled with his experience in running market-leading businesses, Jeremy will be invaluable to AmberFin as we continue building our global presence and expand our operations in the dynamic media market.  His appointment adds another experienced head to our global team and will help strengthen our position as a leader in the industry."

About AmberFin
AmberFin enables content owners to maximize the value of their TV, film and video content, from capture through to distribution, while increasing revenues, reducing costs, saving time and eliminating incompatibility issues.  AmberFin iCR, with four-time Emmy-award winning technology, plays a key role in turning the content that owners have into the content their customers want.  As an open standard, future proof platform that digitizes and transforms new and archived content, AmberFin iCR delivers the best quality pictures at smaller file sizes across multiple delivery platforms, including the Internet, VoD, TV, mobile and other small screen devices.  AmberFin already has 100s of iCR systems in the field, and is trusted by some of the world's most prestigious companies including Sony, NBA, Turner Broadcasting, BT, Channel 4, RTM and Warner Brothers, managing the digitization and repurposing of their content.

Privately held by Advent Venture Partners, AmberFin is part of the Snell & Wilcox Group, headquartered in Basingstoke, UK. More information is available at:

Editorial contacts:
Jaime Tero
GBC for AmberFin
(415) 989 9803

Scott Allen
Vice President, Marketing, AmberFin
+44(0)1256 317 537

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Related Keywords:AmberFin, Broadcast, Film, iCR, CEO, Appointment

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