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Altruik Drove Tens of Millions of Retail Dollars Through Search Automation for Major Online Retailers in Past Year

Altruik's Product Priority Platform Optimizes Over 120 Million Product Pages and Improves Search Visibility of Major Retailers Including BJ's Wholesale Club, BCBG, and Helmet City (March 20, 2012)

NEW YORK, NY -- (Marketwire) -- 03/20/12 -- Altruik ( today announced that it has helped generate tens of millions of dollars of incremental revenue for its customers including BJ's Wholesale Club, BCBG, and Helmet City through organic search. Over the course of the past 12 months, Altruik's Product Priority™ platform reached a major milestone by automatically optimizing over 120 million product pages for national retailers.

Retailers seek to achieve greater search visibility for the thousands of products they sell online. To achieve this goal, companies are leveraging Altruik's automated platform, Product Priority, to increase visibility and click-through rates, and drive revenue for their online products within search engine results. The technology quickly identifies performance roadblocks and automatically implements the necessary changes to a retailer's site, eliminating the expense of fixing problems manually while generating incremental revenue for products from search engines.

BJ's Wholesale Club and Helmet City Among Many Retailers To Turn to Altruik for SEO Implementation

"We have been pleased with the high-quality results of Altruik's solution for search marketing," said Mario Protano, AVP, Manager of Ecommerce at BJ's Wholesale Club.

"Altruik is vital to our business as it has helped increase traffic and, ultimately, revenue," said John Uyeyama, CEO of Helmet City. "Working with Altruik has enabled us to have plenty of visibility in all of the relevant categories in search."

Key Features to Product Priority

Product Priority's features help online retailers accommodate significant product churn as well as routine changes by major search engines, including:

  • On-page modifications for search engine optimization (SEO) best practices - Automatically modifies titles, descriptions, and on-page elements to make them search engine friendly and relevant to customers.

  • Stale and missing product correction - Products constantly move in and out of inventory. When they are out of season or no longer available for purchase, the solution improves user experience by transferring visitors (and link equity) to a relevant page elsewhere on a customer's site.

  • Duplicate content correction - Many web and content management system platforms generate what appear to be duplicate content pages to search engine crawlers. Now, online retailers can automatically remove technical issues that can cause duplicate content, then identify and submit an authoritative page for search engines to focus on.

  • Elimination of crawler traps - Search engine spiders will leave a site if they get caught crawling an infinite loop of requests, causing incomplete indexation. Product Priority eliminates these unintentional traps to make sure the crawlers index the most important pages of a site.

"We are committed to helping retailers improve the visibility of their products when consumers are searching online," said Eric Gertler, CEO of Altruik. "Our solution is perfectly aligned with their marketing objectives."

"Altruik's innovation has satisfied an important need in the retail marketplace," said Ross Goldstein, Managing Director and Co-founder, DFJ Gotham Ventures.

Altruik has raised $7 million in venture capital from top tier firms including DFJ Gotham, Tribeca Venture Partners, First Round Capital and Javelin Venture Partners.

About Altruik
Altruik is focused on making product search easy and scalable for e-commerce companies and online retailers. Altruik helps its customers boost search engine page visibility, click-through rates and revenue, while reducing operational expenses and the traditional complexity of manual SEO intervention. The company's Product Priority™ software automatically implements, monitors, and fine-tunes on-page attributes for thousands of product pages using 100% search engine compliant methods and best practices. Located in New York, Altruik is venture backed and has a stable of top-flight retail clients. For more information visit

Media Contact:
Zinnia Gill
Horn Group for Altruik
O: (646) 202-9760

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Related Keywords: Altruik, Internet, Digital Media Software, Web, Search, Sales & Marketing, Internet, Search, Search Engines, Search Engine Optimization, Management, CEO/CFO, Marketwire, , Internet Technology, Business,


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