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Alsumaria TV purchases iQ for promos, commercials and identsIndependent Middle East broadcaster chooses Quantel for speed and efficiency (October 19, 2011)
The Lebanese arm of Alsumaria TV has purchased a Quantel iQ 2K multi-resolution finishing system for its creative department. The iQ will be the lynchpin of Alsumaria TV's intensive promotions production operation, and will also help drive the broadcaster's channel identity design, commercials creation, post production and programme graphic design.
"We produce more than 35 different promos every week, 15 or more 3D jingles and 20 2D animations each month as well," said Walid Melki, Antenna Management Director of Alsumaria. "When you're under that kind of pressure, you need a system which is really fast and efficient, and nothing beats Quantel in these areas. The iQ also fully integrates all the editing and graphics tools we need in a single system, which will further help speed work through the creative suite. And when Alsumaria TV moves into HD broadcasting, being a 2K capable system, the iQ will make the transition seamlessly.
"As regards selecting the iQ, I knew what we wanted right from the beginning. I've worked on Quantel systems for many years," Melki continued. "I started at TF1 in France on Paintbox, then Harry, Hal, Henry and Editbox. When I moved to Lebanon in 2004 I began working on Final Cut, After Effects etc, but I missed the speed and efficiency of Quantel systems, so when the chance came to bring Quantel back into my working environment, I took it eagerly. I know our operators will take to iQ easily and will make the best use of it. I count on Quantel all the way."
Related Keywords:Quantel, iQ, Alsumaria, workflow, promos, editing, HD