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Allbritton Communications Selects Harris Corporation’s Broadcast Sales, Traffic & Research SolutionsOSi’s Multifunction Capabilities And Seamless Integration Are Deciding Factors (March 01, 2007)
Under the agreement, Harris will provide Allbritton with a comprehensive traffic-sales solution for its entire broadcast and cable television operation. The traffic-sales solution includes both OSi-Traffic™ and OSi-AdConnections™ to integrate Allbritton’s seven network-affiliated stations and cable news channel located in Washington, DC; Harrisburg, Pa., Birmingham, Ala., Little Rock, Ark.,Tulsa, Okla., Roanoke-Lynchburg Va., and Charleston, SC.
With the Harris solution, Allbritton now has a comprehensive view of its day-to-day operations across the entire station group. The OSi-Traffic™ and OSi-AdConnections™ single database model and industry-leading centralization features provide Allbritton consolidated control over their sales operations and inventory utilization.
This capability, along with seamless traffic-sales integration, was the main reason Allbritton selected OSi. “Efficiently controlling workflow for our stations from a single solution distinguished OSi,” said Steve Gibson, Allbritton’s Chief Financial Officer.
The robust, end-to-end OSi solution provides Allbritton with traffic capabilities such as centralized reporting and streamlined information gathering processes at both station and corporate levels. Corporate management can now view consistent information across all broadcast properties with a single consolidated report. The OSi-Traffic™ single database model allows for effective and efficient sharing of key information across multiple business units and departments. This model is different than competitive solutions and eliminates the need to gather redundant information from disparate databases. Allbritton can now quickly access key information to make decisions in a timely manner.
Allbritton also benefits from the seamless integration between OSi-Traffic™ and OSi-AdConnections™. This functionality provides Allbritton with greater forecasting and research capabilities, allows for unique competitive analysis, and enables enhanced sales opportunities from the direct linking of traffic and sales databases.
“Harris provides our OSi-Traffic™ and OSi-AdConnections™ clients a seamless solution at every step of the broadcast path. We help clients get what they need, when they need it and in a way that best fits and enhances their operations,” said Tim Thorsteinson, president of the Harris Broadcast Communications Division.
About Harris® OSi-Traffic™
The Harris® OSi-Traffic™ application offers a complete traffic system for broadcasters that includes accounting, sales and reporting components to allow customers to keep expenses low and operate more efficiently, maximizing their revenue. This powerful, Microsoft® Windows®-based application offers all the features of a graphical user interface, providing drag-and-drop spot scheduling and real-time reporting. For product inquiries, please contact Mike Sutton at 816-434-4008 or visit www.broadcast.harris.com/osi
About Allbritton Communications Company
Allbritton and its subsidiaries own and operate ABC-affiliated stations in seven markets: Washington, DC (WJLA); Birmingham, AL (WBMA/WCFT/WJSU); Harrisburg, PA (WHTM); Little Rock, AR (KATV); Tulsa, OK (KTUL); Lynchburg, VA (WSET); and Charleston, SC (WCIV). In addition, Allbritton owns and operates a 24-hour cable news channel in Washington, DC, NewsChannel 8 and publishes The Politico.
About Harris Corporation
Harris is an international communications and information technology company serving government and commercial markets in more than 150 countries. Headquartered in Melbourne, Florida, the company has annual revenue of about $4 billion and more than 14,000 employees — including more than 6,000 engineers and scientists. Harris is dedicated to developing best-in-class assured communications™ products, systems, and services for global markets, including government communications, RF communications, broadcast communications, and wireless transmission network solutions. Additional information about Harris Corporation is available at www.harris.com
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