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Allagma Technologies Launches a New Campaign in Conjunction With Its Diamond Sponsorship of the John Molson MBA International Case Competition(December 26, 2011)
MONTREAL, QUEBEC -- (Marketwire) -- 12/26/11 --
Editors' note: There is a video associated with this press release.
Allagma Technologies Inc, head-quartered in the Montreal borough of St. Laurent, will be officially launching its new marketing campaign under the theme of Ask Us First in the first week of January 2012 to coincide with its Diamond Sponsorship initiative of the 2012 edition of the John Molson School of Business MBA International Case Competition.
"The JMSB MBA-ICC is intimately associated with the concept of business success" said Francois Rheault, a member of the Organizing Committee, "we are excited that a company focusing on innovation and technology solutions has decided to launch such a major marketing initiative simultaneously with the competition. This demonstrates the importance of our event for the Montreal business community".
"The Ask Us First campaign is really about building sustainable business success via strategic thinking", said Anouche Agnerian, Marketing Director for Allagma Technologies. "We wanted to capture the concept that competing in the 21st century involves not only entrepreneurship and innovation, but also the fundamental principle that business problems are solved by asking the right questions, to the right providers and at the right time".
"We know that our customers are facing tough business challenges", said Steve Adessky, VP of Sales, "cost is one factor, yet it is one factor only out of many. The real challenge is to understand not only the problem that our customer is trying to solve, but also where do they want to be in the future. Problems can have solutions, even several ones. The question is whether the proposed one is the right solution for them. In the end, we want to be proud of every solution we propose. Every customer must become a showcase customer. Therefore, we need to help them ask the right questions."
The Ask Us First campaign will have several components, including a revamped website, downloadable presentations, case studies and the opportunity to win valuable prizes offered by the partners of Allagma Technologies.
To view the video associated with this press release, please visit the following link: http://www.youtube.com/watch?v=bEGM0MIOoJ8
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