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Alice’s Restaurant Owner Mark Plati Gives His Studio A Facelift With Tekserve

Like an increasing number of New York City recording denizens Plati turned to Tekserve (January 24, 2006)

A few months ago Mark Plati, owner of Alice’s Restaurant recording studio, reached a point that every studio owner hits every so often; he needed a technological upgrade. His Mac G4 had blown a tire, his SCSI II drives were aging, and running on OS 9 was causing compatibility issues. Plati, an engineer, producer and musician for David Bowie for seven years, wanted to beef up his studio, but he had to be sure that the upgrade would be flexible and long lasting. So, like an increasing number of New York City recording denizens, he turned to Tekserve.

“I needed an entirely new, up-to-date computer music setup, which meant a CPU, a Pro Tools HD mix system, audio interfaces, cabling, HD storage, OSX plug ins - the works,” says Plati, who also used his new system at Electric Lady Studios. “I also wanted to upgrade Logic Audio to 7.1, and get some additional goodies I’d always wanted as well. Ideally, I wanted a system that would last a while and not become outdated in six months.”

So, Plati called the head of Tekserve’s Pro Audio department, Chris Payne, with whom he had a previous relationship. Payne, who was familiar with Plati’s setup, was able to work with him to pick the best equipment that would be conducive to flexibility and longevity. Tekserve’s Senior Pro Audio Technician Derek Davis then paid Plati a visit to install the system and tweak it to his specifications.

“I don’t usually get that level of service or follow-up, even with gear I purchase in town as opposed to over the Internet,” continues Plati. “Tekserve’s door is always open as far as questions or maintenance, and they keep me up to date on software and other developments as far as my system is concerned. Basically, they brought me into digital recording circa 2005. I’d been resisting such a jump for a while, and they made it completely painless. There was a bit of a learning curve involved with the new system, further complicated by the fact that I had to begin doing sessions on it immediately, and they helped me through that as well.”

About Tekserve:
Well-known for years as the premier Apple store in New York City, Tekserve merged with Matt Cohen’s solutions-based company, Smart Machines in 2000. Since that time, Tekserve has been a growing force in the pro audio and video gear and services industry, accruing major clients such as XM Satellite Radio, NBC and In-Demand. Led by a group of experts with more than 25 years experience servicing the entire audio and video industries, Tekserve is able to offer design, consultation, implementation and support services for specialized systems used in audio, video, film and interactive production environments.


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Related Keywords:Alice’s Restaurant, Tekserve, Mark Plati, recording studio, Pro Tools HD, Electric Lady Studios, Logic Audio, digital recording,

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