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Alera Technologies DVD+RW Cruiser Goes to Hollywood

(January 09, 2002)
Alera Technologies, developer and manufacturer of Advanced DVD and CD Recording Solutions, is supplying DVD technology products to 3Oh!5 Creative, Inc., a Hollywood creator of film and video productions for the entertainment industry.

Alera Technologies DVD+RW Cruiser is used as a Digital Video production tool for 3Oh!5's DVD features and film trailers for the major Hollywood Studios and other corporate clients.

The DVD+RW Cruiser DVD Recorder provides video professionals and enthusiasts with the key features needed for creating DVDs or CDs. It has the tools to author professional video presentations and put them on DVD discs in a format that can be played back on most DVD set top players and computer DVD-ROM drives. The DVD+RW Cruiser is also an excellent tool for archiving and exchanging data.

"The DVD+RW Cruiser is a powerful Digital Video creation solution. The design features flexibility and ease of use bringing users the latest DVD+RW technology as a complete professional and home external FireWire DVD recording system," states Perry Solomon, President and CEO of Alera Technologies. "The successful 3Oh!5 application of the DVD+RW Cruiser in a highly demanding professional environment is a testimonial to the strength of the solution."

"In our world, where video content and special effects must be flawless, the end product quality is everything," stated Melissa Wayne, President of 3Oh!5. "The Alera Technologies DVD+RW Cruiser gives us a portable means to both compile and store the highest quality video for our products."

The DVD+RW Cruiser is based on the newly released DVD+RW technology which boasts the fastest DVD ReWrite speeds and also reads DVD+RW, DVD Video, DVD-ROM, CD-ROM, CD-R and CD-RW discs and writes CD-R and CD-RW. The DVD+RW Cruiser solution is offered with a FireWire IEEE 1394 interface. Additionally, the DVD+RW Cruiser can be connected with optional A-Connect(TM) USB 2.0 (Alera Technologies Part No. 240111) and Cardbus/PCMCIA (Alera Technologies Part No. 240112) connection kits. A-Connect kits extend portability between systems with different connection ports and buses.

The DVD+RW Cruiser (Alera Technologies Part No. 270103) has an estimated street price of $699. Complete information is available at The Alera Technologies full line of DVD and CD recording and duplication solutions is featured at CompUSA, J&R and available at other leading retailers.

More on Alera Technologies

Alera Technologies is a leading developer and manufacturer of "Prosumers' Choice" solutions for the DVD and CD recording technology markets. Alera Technologies exciting new DVD and CD recording solutions are creating a new standard in the industry with professional strength solutions at consumer prices that are exceptionally easy to use and understand. The Alera Technologies offering is augmented with advanced high performance DVD and CD media, and unique, useful accessories.

For more information, visit

About 3Oh!5 Creative

3Oh!5 Creative, Inc. is a full service, one-stop shopping production group specializing in entertainment, advertising and marketing materials for the film industry (DVD features, trailers, TV and radio campaigns, programming, sales/marketing videos). The company offers a complete range of creative and technical services, from concepting to writing to shooting to editing through authoring, mastering, and delivering the final product. 3Oh!5 is a unique mix of entertainment and advertising know how. The company's principals have been involved with this industry for over 20 years and everyone in the organization understands what works and how to put together an unforgettable experience.

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