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AisleBuyer mDine Streamlines Mobile Ordering and Payments for Restaurants

AisleBuyer mDine Shortens Restaurant Lines While Growing Order Size (August 03, 2011)

BOSTON, MA -- (Marketwire) -- 08/03/11 -- AisleBuyer LLC, the leader in mobile self-checkout solutions for retailers, brands and now restaurants, today announced AisleBuyer mDine, a smartphone application that leverages AisleBuyer's mobile commerce platform to enable customers to place food orders and pay in real-time from an iPhone, Android or BlackBerry. With mDine, the restaurant industry can now provide a faster, more personalized dining experience for patrons.

Restaurants pride themselves on delivering quick and consistent service to customers. Unfortunately, long lines and lack of menu information can deter patrons from dining at their establishments and drive loyal customers to the competition. With smartphone adoption growing at a rapid rate, consumers are looking to use these devices for convenience when choosing a dining establishment and ordering meals. As these trends continue, additional pressure will be put on restaurants to provide consumers with a new level of convenience that only mobile applications can provide.

AisleBuyer mDine Optimizes the Customer Experience

With AisleBuyer mDine, patrons can view a restaurant's full menu, including nutrition information and customize orders based on any number of options, such as condiments, sides, cooking preference, quantities and flavors. Customers can save favorite orders for reuse, view complementary menu items and receive money-saving coupons. By integrating with the restaurant's existing point of sale system, mDine allows customers to order and pay from anywhere inside a restaurant from their mobile devices.


Mobile Commerce Platform for Full Customer Lifecycle Analysis

Driving the mDine application is the AisleBuyer mobile commerce platform, which offers a range of functionality to enable restaurants to engage with smartphone users across the full lifecycle of marketing, selling and servicing customers. With this rich level of customer interaction, AisleBuyer provides a wealth of data on customer buying habits that was previously unavailable to restaurants. AisleBuyer mDine tracks what's being ordered, when it's being ordered, how it's being ordered and what isn't being ordered -- as well as what promotions and deals are accepted or rejected.

This information gives restaurants a new and unprecedented level of insight into consumer behavior, useful for both driving marketing and promotions, and providing the data needed to service each customer. mDine also tracks purchases to create personalized offers, allowing retailers to better foster customer loyalty at the time of ordering and during future visits.

"There is a paradigm shift in the way consumers are interacting with restaurants as demand increases for a faster, easier way to order and pay," said Andrew Paradise, CEO of AisleBuyer. "With AisleBuyer mDine, restaurants can provide a better experience to consumers while also increasing their average order size through targeted promotions, coupons and product recommendations."

AisleBuyer mDine is generally available and is delivered as a scalable, PCI compliant, hosted offering. For more information on mDine, please visit: http://www.aislebuyer.com/restaurants.

About AisleBuyer

AisleBuyer offers a revolutionary mobile commerce platform for retailers, brands and quick service restaurants. Only AisleBuyer provides mobile self-checkout capabilities for improving the in-store shopping experience, conversion rates and average cart size by delivering targeted product recommendations, promotions and coupons to smartphone users while they shop. AisleBuyer includes powerful analytics for collecting detailed data on in-store shopping behavior that was previously unattainable to retailers.

Contact:
Katie Despres
AisleBuyer
kdespres@aislebuyer.com
617-299-3366


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