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Aisle7 Announces Aisle7 WELLNESS AppStream: Enabling Retailers to Build Custom Mobile, Web and In-Store Applications

Web Services Make It Easy for Digital Marketers to Create Engaging Wellness Apps for Emerging Retail Platforms Such as iPhone, iPad and Facebook (July 07, 2010)

PORTLAND, OR -- (Marketwire) -- 07/07/10 -- Aisle7, the worldwide leader in wellness-driven shopper marketing programs for food and drug retail, today announced the availability of Aisle7 WELLNESS AppStream, a set of standards-based Web services enabling digital marketers to create wellness applications that engage consumers and inspire sales. Marketers can now rapidly build custom applications for any retail channel environment or any technology platform, leveraging proprietary and custom Aisle7 wellness content, featuring science-based recommendations.

"With the release of Aisle7 ONLINE™, we've seen how easy it is for customers to leverage our Web services API to build custom implementations for their website," said Jeffrey P. Beyer, CEO of Aisle7. "Aisle7 WELLNESS AppStream extends that ability to mobile and in-store delivery formats as well as social media platforms, so marketers can build new cutting-edge wellness applications for emerging retail platforms such as the iPhone, iPad, Android and many others."

Aisle7 WELLNESS AppStream features REST-based Web services that allow retailers to make on demand requests to any of the Aisle7 databases. Marketers can easily choose from existing or custom content resources to create applications that highlight wellness recommendations for high-margin categories such as supplements, OTCs, prescriptions, meat & seafood, and produce. Aisle7 content can be seamlessly integrated into existing applications like an online circular featured on a website or mobile phone.

Many customers, such as Albertsons Market, are already leveraging Aisle7 Web services to create customized Web destinations. "With its latest set of Web services, Aisle7 has made it really easy for us to deliver a consistent, retail-appropriate wellness message throughout our website," said Dan MacKay, Director of Web Technologies, Albertsons, LLC. "The Web services are easy to use and very powerful, allowing us to create a unique wellness experience for our shoppers."

Aisle7 WELLNESS AppStream customers receive automatic science-driven updates to the Aisle7 health and wellness content. And they get access to regularly added articles and widgets featuring the latest self-care trends in nutrition and more, which can be augmented for a customized application. Aisle7 also provides custom editorial, creative, and development services with specific expertise in creating consumer-focused retail applications designed to drive decisions at the point of sale. For more information on the Aisle7 WELLNESS AppStream, please visit: www.aisle7.net/aisle7-appstream.php

About Aisle7

Aisle7 delivers customized wellness-driven shopper marketing programs to engage shoppers and drive sales -- in-store, online, and on the go with mobile apps -- for supermarkets, drugstores, and natural product retailers worldwide. With more than 20 years of experience in delivering science-based health and wellness content and multiplatform programs, Aisle7 is uniquely positioned to help retailers capitalize on health and wellness trends with a highly flexible platform designed to deliver your wellness program, your way. The Aisle7 network drives millions of shopper visits annually across thousands of retail locations, websites, and phones worldwide.

Visit www.aisle7.net for more information. AISLE7 and Aisle7 ONLINE are trademarks and HEALTHNOTES is a registered trademark of Aisle7.

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Bill Schneider
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