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Airborne and NHL ICE Offer Mobile Phone Content

Officially Licensed NHL Content for Mobile Phones (November 29, 2005)

Longtime partners Airborne Entertainment and National Hockey League Interactive Cyber Enterprises announced a new, all-encompassing three-year agreement to offer hockey fans the largest suite of officially licensed NHL themed wireless products across all technologies in the mobile marketplace.

The deal includes an unprecedented amount of up-to-the-minute wireless content including extensive real-time game alerts, detailed scoring summaries, granular stats and a nightly stand-alone video highlight package. In addition, fans can download a continually updated collection of personalization products such as ringtones, ringbacks and wallpapers, as well as an official NHL mobile game, NHL Power Shot Hockey 2. The content, grouped under the banner NHL Mobile, is now available on Sprint Nextel and Bell Mobility as well as others, and is slated to roll out across all major carriers throughout the NHL season.

"This new deal renews NHL ICE's faith in us, and ours in the future of this great sport," said Andy Nulman, president of Airborne Entertainment and an avid hockey player himself. "NHL Mobile showcases Airborne's expertise in creating mobile entertainment that truly appeals to hockey fans, fans that are unique in terms of dedication and knowledge about a sport. And with the NHL now experiencing such a positive renaissance across the continent, we know that this relationship is one that will thrive with more content and more users as the months roll on."

NHL Mobile features a full suite of personalization products including custom wallpapers for all 30 NHL teams, team ringtones and ringback tones that capture the mood, sounds and attitude that hockey fans love. NHL Mobile also delivers the excitement of every NHL game, with real-time SMS alerts and video highlights taking fans to the game wherever they may be. In addition, the My NHL Mobile application is a die-hard's dream, filled with scores, standings, schedules, team reports and the deepest and most detailed stats available anywhere. Fans from all over the world will know, from puck drop to the first goal, who's winning and who's scoring all across the league.

"Airborne Entertainment is a company that understands the game like no other, which is reflected in the quality and creativity of the products it has developed with us," said Keith Ritter President, NHL ICE and Senior VP, Business Development for the NHL. "Wireless has emerged as one of our fastest growing sectors and it was important for us to offer our fans the best in mobile entertainment to enhance their experience, which is why we are extremely pleased to be working with Airborne again."

In addition to personalization and information products, Airborne Entertainment has created an action-packed mobile sports game, Power Shot Hockey 2. Players can choose their favorite NHL team then hit the ice to outplay their opponent in this blazing three-on-three challenge.

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Related Keywords:Airborne Entertainment, National Hockey League Interactive Cyber Enterprises, licensed NHL themed wireless products, mobile marketplace

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