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Aimia Selects Giftango Corporation to Power Its Digital Gift Card Loyalty Programs in Canada(March 12, 2012)
Portland, Ore. (PRWEB) March 12, 2012
Giftango Corporation today announced that Aimia, a global leader in loyalty management services, has selected Giftango as its provider of digital eGift card fulfillment for its Proprietary Loyalty business in Canada. Giftango is redefining how loyalty management, incentive providers and merchants digitize their gift card and loyalty programs.
Aimia now incorporates Carlson Marketings global loyalty marketing services, and builds on the companys heritage by leveraging its global footprint to deploy a full suite of loyalty management services to manage hundreds of the world's largest and most successful customer and business loyalty initiatives. Aimia delivers its loyalty expertise across all vertical industries, geographies and channels for both consumer and business-to-business brands. They are committed to driving innovation in digital and mobile marketing. Aimias Proprietary Loyalty Services division selected Giftango as its provider of eGift card solutions because of the companys data-driven approach to helping its loyalty partners enhance the delivery of meaningful incentives to participants.
Participants in our loyalty programs redeem points for tens of millions of dollars in gift cards each year. Those gift cards are delivered through the mail and generally take 2 to 5 days to arrive, said Stephen Cherry, Vice President, Loyalty Rewards Services, Aimia. Through integration with the Giftango platform, participants in Aimia-powered programs are now able to select gift cards from a variety of Canadian merchants and have them delivered instantly to their phone or email address. The participant redeems the digital card by presenting a printed version of the card or displaying it from their mobile device at the time of purchase. Our selection of the right eGift card partner was important to the continued success of our business and our customers. We are thrilled with the work Giftango has done.
Merchants and marketers around the world are looking for new ways to add value to loyalty programs. As we see the increased adoption of Android, iPhone and other smartphone technologies in just about every geographic location, new opportunities are presenting themselves. said Jennifer Philo, VP of Partner Development, Giftango. Aimia recognizes that instantly delivering an incentive enhances the user experience; today that means having an incentive delivered while checking out of a store, or while making a purchase from the consumers phone. The Giftango platform is the solution for loyalty partners who want to open the doors to these opportunities today and prepare for new innovation at the same time.
Giftango Corporation, founded in 2005, has redefined gifting with their innovative delivery of digital eGift Cards to email and mobile phones. Merchants utilize the Giftango platform to power e-commerce sales, a wide variety of promotions and distribution through Channel Partners.
Giftango's Channel Partner solutions give loyalty and incentive companies the ability to add eGift Card fulfillment to their existing user interface for a wide variety of national brands. Giftango is integrated with twenty gift card processors and has patent-pending technology. Giftango delivers digital eGift products across more processors and brands than any competitor in the market.
Groupe Aeroplan Inc., doing business as Aimia, is a global leader in loyalty management. Aimia's unique capabilities include proven expertise in delivering proprietary loyalty services, launching and managing coalition loyalty programs, creating value through loyalty analytics and driving innovation in the emerging digital and mobile spaces. Aimia owns and operates Aeroplan, Canada's premier coalition loyalty program and Nectar, the United Kingdom's largest coalition loyalty program. In addition, Aimia has majority equity positions in Air Miles Middle East and Nectar Italia as well as a minority position in Club Premier, Mexico's leading coalition loyalty program.
Aimia is a Canadian public company listed on the Toronto Stock Exchange (TSX:AIM) and has over 3,800 employees in more than 20 countries around the world. For more information about Aimia, please visit http://www.aimia.com.
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Giftango Corporation contact:
P: 877.443.8264 ext. 705
Images available upon request
Aimia, Proprietary Loyalty Services contact:
Nadia Issabella Kamal
Read the full story at http://www.prweb.com/releases/2012/Giftango_Aimia/prweb9273910.htm.
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