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Agenda Announced for the Smart CMO Virtual Forum on March 1, 2012

The #1 Virtual Event for Marketers Will Feature the Grammy Awards, SAP, and the NFL (January 10, 2012)

ROCKVILLE, MD -- (Marketwire) -- 01/10/12 -- VIVA Creative, Agency of Results®, today announced the agenda and speakers for its upcoming Smart CMO Virtual Forum which airs online on March 1st, 2012 from 1:00 p.m. ET - 4:00 p.m. ET.

The program will shine the spotlight on marketing innovation within three of the world's most "watched" brands, with visionary keynotes from:

  • Mark Waller, Chief Marketing Officer, The National Football League
  • Frank Supovitz, Senior VP, Events, The National Football League
  • Evan Greene, Chief Marketing Officer, The Recording Academy
  • Jonathan Becher, Chief Marketing Officer, SAP
  • Scott Schenker, Vice President, Global Events, SAP

These leaders will share insights about today's greatest marketing challenges, like the convergence of channels, the importance of distributing quality content across all platforms, and preserving the brand throughout the entire marketing ecosystem.

Registered attendees will view exclusive content from these experts, and have access to live audio chat directly with these marketing leaders. Attendees will walk away with tangible ways to build marketing competencies within their own organizations.

Emily Greene says, "SAPPHIRE NOW revolutionized Madrid in November 2011, The Super Bowl airs on February 5th, the Grammy's air on February 12th. We are thrilled to bring our Smart CMO community direct access to the marketing thought-leaders behind these highly visible brand experiences, and provide unparalleled networking opportunities for our global community."

Registration for the Smart CMO Virtual Forum is by invitation only. To request an invitation, please contact [email protected]. For more information and to register for the Smart CMO Virtual Forum, please visit: Smart CMO.

About Smart CMO
Smart CMO is a global community of marketing executives whose purpose is to innovate, experience, and share marketing ideas, technologies, and media -- always focused on measurable results. Smart CMO leads a global marketing conversation through live and virtual events, exclusive and original content, and interactive community discussions with an audience in over 24 countries. Our flagship event is the Smart CMO Virtual Forum, held online twice per year. Smart CMO events have featured leading marketers from Cirque du Soleil, Martha Stewart Living Omnimedia, Blackboard, Monumental Sports & Entertainment, Audi, Cisco and other global brands. For more information, please visit

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Kristina Anderson
[email protected]

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Related Keywords: Marketing, Events, Super Bowl, SAP, Grammys, Creative, Virtual Event, Forum, CMO , Sales & Marketing, Networking, Marketwire, , Sports, Entertainment, Sports, Football, Other,


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