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Advanced Media Introduces Mini EZ Drive

Attractive, thumb-sized storage unit available in wide selection of capacities (October 18, 2004)

RIDATA Mini EZ Drive

RIDATA Mini EZ Drive

Advanced Media, Inc., a subsidiary of RITEK Corporation, the worlds largest optical media manufacturer, has added a new smaller portable, thumb-sized storage device to its RIDATA brand of products. Named Mini EZ Drive, the unit is USB 2.0 compliant, providing true plug-and-play capability and a super fast transfer rate of 480 Mbps.

?The new RIDATA Mini EZ Drive continues our commitment to offering consumers the most technologically advanced, easy-to-use storage devices in the market, commented Andy Huang, Marketing Manager for Advanced Media (RITEK USA). ?Being USB-bus powered means no power supply or external cables are needed, providing users a convenient, easy connection to any desktop or laptop computer. With seven various capacities, there is sure to be the correct size for any application.

Advanced Media markets the new storage device in the following capacities: 128MB, 256MB, 512MB, and 1GB. The unit offers a high-performance read rate of up to 8MB per second, and writes up to 6MB per second. It has an up to 100,000 memory chip write cycle. The company says the device will keep data secure for up to 10 years. It supports PC Windows 98SE/2000/Me/XP, as well as Mac OS 8.6 and above.

The RIDATA Mini EZ Drive portable storage device is available now. Suggested MSRP for a 128 MB drive is $29.99.

About Advanced Media (RITEK USA)
Advanced Media, Inc. is a subsidiary of RITEK Corporation, the worlds largest optical media manufacturer. Advanced Media is the sole North and South American marketer and distributor of the RIDATA brand of recordable CD and DVD media as well as other types of electronic storage media.

For years, RITEK has been defining and redefining the optical storage market. Around the world, its name is synonymous with innovation, quality, and unparalleled consistency. Its QS 9000, ISO 14001, ISO 9001, ISO 9002, and Six Sigma certifications prove RITEKs commitment to quality control.

Since its formation in 2001, Advanced Media has experienced phenomenal annual growth and is already a leading marketer of electronic storage products in the American market.

The company is headquartered in Diamond Bar, California. For further information, call (909) 861-2269 x268 or e-mail: The Advanced Media web site is located at:


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Related Keywords:Advanced Media, Mini EZ Drive, storage, RITEK, Andy Huang,

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