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Advanced Media Comes to Aid of High School Newspaper

Donates 30 RIDATA EZ Drives to Washington, D.C.-area school (November 30, 2004)

Advanced Media, Inc., a subsidiary of RITEK Corporation, the world's largest optical media manufacturer, has come to the aid of Washington, D.C.-area Montgomery Blair High School and donated 30 of its RIDATA EZ Drive (USB flash drive) storage devices to the staff of the school's award-winning, independent student newspaper, "Silver Chips". The students use the units for layout, production, and printing purposes.

"We're pleased to have been able to step in to help these budding journalists keep producing their extraordinary newspaper," stated Andy Huang, Advanced Media (RITEK USA) Marketing Manager. "We don't view this so much as just a donation, but more of fulfilling our duties as a corporate citizen. With school budgets being slashed, it is more important than ever before for companies to step in and lend a helping hand whenever possible."

The paper developed a need for the portable media storage drives when its new computers did not have floppy disk drives. Previously, all of the students work was stored on such discs.

The compact, pocketsize RIDATA EZ Drive portable storage device is USB 2.0 compliant with a full-speed transfer rate of up to 480 Mbps. Its true plug-and-play capability makes connecting it to a desktop or notebook computer a snap. No power supply or external cables are required.

It is available in a wide range of capacity sizes: 16 MB, 32 MB, 64 MB, 128 MB, 256 MB, 512 MB, and 1 GB. It supports PC Windows 98SE/2000/Me/XP and Mac OS 10.1.2 and above. Huang pointed out that when the students return for their 10-year reunion in 2015, anything they stored on an EZ Drive will look just as good as the day they put it there, as the storage medium has a data reserve frame of at least that long a period of time.

Montgomery Blair High School is one of the largest high schools on the east coast. It prides itself in preparing some of today's best young scientific minds for the future. It consistently places one of the highest numbers of students in the nation as Intel Science Talent Search semi-finalists. Phillip Gainous is the principal. The school is named after Montgomery Blair, Abraham Lincoln's Postmaster General and lawyer for before the Supreme Court.

This year, Silver Chips was awarded the 2004 Pacemaker, given to the nation's five best large high-school newspapers. In 2003, the National Scholastic Press Association rated Silver Chips one of the three best high school newspapers in the country. In 2004, it won 50 out of the 127 awards given by the Maryland Scholastic Press Association, the most of any high school in the state. Five of its writers, as well, were Quill and Scroll International Writing and Photo Contest National Winners. Co-editors of the print paper are Sherri Geng and Brittany Moyer.

Its monthly publications reach over 4,000 students, faculty, and at-large readers as well as subscribers across the nation. Additionally, its online edition, found at, is the most-read online high school newspaper according to

Huang summed up Advanced Medias' involvement with the school as a positive experience and emphatically stated, "Go, Blazers!"

About Advanced Media (RITEK USA)
Advanced Media, Inc. is a subsidiary of RITEK Corporation, the world's largest optical media manufacturer. Advanced Media is the sole North and South American marketer and distributor of the RIDATA brand of recordable CD and DVD media as well as other types of electronic storage media.

For years, RITEK has been defining and redefining the optical storage market. Around the world, its name is synonymous with innovation, quality, and unparalleled consistency. Its QS 9000, ISO 14001, ISO 9001, ISO 9002, and Six Sigma certifications prove RITEK's commitment to quality control.

The Advanced Media RIDATA brand currently includes: CD-R/RW, DVD-R/RW, DVD+R/RW, DVD-RAM, flash cards and USB EZ drive. Since its formation in 2001, Advanced Media has experienced phenomenal annual growth and is already a leading marketer of electronic storage products in the American market.

The company is headquartered in Diamond Bar, California.

For further information, call (909) 861-2269 x268 or e-mail: The Advanced Media web site is located at:


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Related Keywords:Advanced Media, RIDATA EZ, RITEK, optical media, USB flash drive, storage, Andy Huang, Montgomery Blair High School, Silver Chips, Sherri Geng, Brittany Moyer,

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