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Adtecs edje Creates CAN Solution For Odeon Cinemas

Remotely operated projector systems provide Captive Audience Network (CAN) solution (September 13, 2004)

Adtec Digitals edje-1013 digital video players are creating a Captive Audience Network (CAN) solution for Odeon Cinemas in the United Kingdom.

Systems integrators Trimedia Broadcast Ltd. and Sound Associates have designed and installed the first remotely operated projector systems in two Odeon Cinema foyers, bringing the broadcast technology to the film industry.

?Adtecs edje not only cuts operating and equipment costs, but allows individual cinemas a communication tool with the ability to tailor content specifically to their audience, Trimedias Managing Director, John Donovan, said. ?DVDs and video cassettes are no longer required. Cinema staff are not relied upon to load trailers or even to switch on the projector. Also discarded are VHS players, serial-controlled video players and external control systems.

Adtecs edje uploads MPEGS of new film trailers over IP, then plays the content straight to the screen. Each projector can be independently programmed to run specific trailers at specific times.

?Individual cinemas have the option of editorial access to their foyer screens, allowing them to tailor content to their own operations, Donovan said. ?Providing public information, promotional offers and even local advertising are all comfortably within the capabilities of the system.

Adtecs edje has a 20GB hard drive with CAT 5 input and comes equipped with a software interface to build scheduled playlists.

?The edje box automatically dials the server at Sound Associates at selected intervals and compares its current schedule with latest play list, Donovan said. ?It then updates and amends its content accordingly.

Adtecs edje-1013 is designed for integration into global multimedia networks and facilitates dynamic MPEG and Bitmap audiovisual presentations without the use of a personal computer.

?This technology sets a new standard for the industry and the advantages of its use are so obvious that its hard to see how anyone updating their systems would not be convinced, Sound Associates Managing Director, Graham Lodge, said. ?Cost is a strong argument in its favor, but its the speed and reliability of the system that really sets it apart. Adtecs edje runs the show, determining the content and turning the projectors on and off at predetermined times.

The cinema fire alarms can also be linked in, switching screens and audio to support evacuation procedures before automatically powering down.

?Any organization needing to communicate with an audience on-site can benefit from this technology, Trimedias Technical Business Manager, Neil Fluester, said. ?Adtecs edje has enabled SA to communicate with and update content remotely. By replacing bulky hardware with an intelligent CAN system that is quickly updatable over the internet, the new system is able to save money in hardware and warrant a faster response and greater reliability.

About Sound Associates
Sound Associates provides picture and sound presentation solutions to the entertainment industry. Specializing in cinema installations, SA remains the UKs largest supplier and installer of high-quality Cinema Projection and Sound Systems. For more information about Sound Associates, visit

About Trimedia Broadcast Ltd.
Trimedia Broadcast Ltd. is one of the UKs leading Digital Broadcast and Corporate communication consultancies, with over 50 years of combined experience working with leading Broadcast and MPEG 2 technology. For more information about Trimedia Broadcast, visit

About Adtec Digital
Adtec Digital is the worlds leading manufacturer of MPEG2-based digital video players, single channel commercial insertion controllers and automated video control systems.

For more information about Adtec and their products, visit


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Related Keywords:Adtec Digital, edje-1013, digital video players, Captive Audience Network, Odeon Cinemas, Trimedia Broadcast, Sound Associates, John Donovan, Graham Lodge, Neil Fluester,


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