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Adtec Showcases AdCode Commercial Creation Device IBC 2005

Media-ingest station interfaces with Adtec?s Traffic and Billing Gateway Server (August 23, 2005)

Adtec Digital introduces the adCode, a media-ingest station, at IBC in Amsterdam, Netherlands, Sept. 9-13, 2005.

The adCode, a component of adVantage, Adtecs enterprise ad insertion solution, fulfills the function of a studio encoder and interfaces with Adtecs Traffic and Billing Gateway Server (TBGS) to provide content to the entire interconnect.

New media is ingested and prepared for storage and distribution to headends. Sources can be tapes, DVDs or content from FireWire from nonlinear editors.

?The adCode supports Cable Labs VOD and SCTE encoding standards and provides enterprise-level future proofing, Cable and Broadcast Sales Manager, Scott Pierce, said. ?Because Adtecs commercial insertion products support analog switched, digital uncompressed switched and transport-level ?spliced insertion, we are positioned to support global broadband operators ad insertion needs, regardless of their distribution method.

The adCode supports dual stereo audio with MPEG and DolbyDigital AC3 encoding, with frame-accurate control.

?The adCode is a useful commercial creation production tool capable of encoding MPEG 2 video for DVD, Video-on-Demand, Play-to-Air servers and other devices, President, Kevin Ancelin, said. ?The adCode also becomes an emulation Video Tape Recorder and can be controlled by Apple Final Cut Pro, Final Cut Express, iMove and Adobe Premier directly from the timeline. This creates an excellent quality constant or variable bit rate MPEG video.

?Also use the adCode to seamlessly bridge the transition from analog and SDI digital insertion to DPI, Ancelin said. ?adCode prepares the highest quality DPI ready media in the industry.

About Adtec Digital
Adtec Digital is a world-leading designer and manufacturer of innovative technology for ad insertion, digital television delivery, IP streaming and multimedia digital video applications. Our commitment to continually developing new and innovative technology, coupled with twenty years of experience gained from delivering this technology to competitive and diverse global markets, positions us to assume leadership in these markets without compromising our traditional value attribution. Adtec Digital offers customers rock solid engineering, powerful features, scalability and the ability to generate unmatched bottom line revenue.

For more information about Adtec Digital, visit


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Related Keywords:Adtec, AdCode, Traffic and Billing Gateway Server, media-ingest, adVantage, ad insertion, encoder, DolbyDigital,


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