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AdsWizz Carves Out Market Share in the U.S. With Over Sixty New Customers in the Online Audio ArenaThrough Independent Wins & a Strategic Alliance With Liquid Compass, U.S. Customers Now Include Key Industry Players Such as Digitally Imported Inc., Cromwell Radio, Rich Broadcasting & Crawford Broadcasting (October 20, 2011)
SAN MATEO, CA -- (Marketwire) -- 10/20/11 -- AdsWizz officially carved out its share in the U.S. online audio market with the announcement of over sixty new customers. AdsWizz provides the digital audio industry's CDNs, Ad Networks, Advertisers and Online Audio Publishers with an open platform to serve targeted, multi-format advertisements to end-listeners and increase revenue by monetizing the streamed digital content.
Within six months, AdsWizz garnered these customers independently, as well as through its strategic alliance with Liquid Compass, a premier audio streaming delivery network currently serving over 1,000 radio stations across the U.S. market. In fact, due to its substantial U.S. market momentum and its partnership with Liquid Compass, the company recently opened up a second office in Denver, CO in addition to its American-based headquarters in San Mateo, CA.
"In the past, many elements of online audio advertising services were provided by a patchwork of companies, only supplying part of the complete service. Through our recently launched LC Pro 2.0 streaming audio platform, advertisers and radio stations now have a one-stop shop for all of their digital advertising needs," said Zackary Lewis, founder and CEO of Liquid Compass. "Thanks to our partnership with AdsWizz, we can now provide our customers with ad insertion and ad measurement that they need in order to compete and stay alive in this economic environment."
Joint customers AdsWizz and Liquid Compass provide services to include: Cromwell Radio, Merlin Media, Crawford Broadcasting, Leighton Broadcasting and Rich Broadcasting.
AdsWizz offers customers four key digital audio advertising solutions including: Ad Serving, Ad Insertion, Audience Measurement and its Global Ad Exchange. Since AdsWizz strongly believes in the importance of offering choice and flexibility to Broadcasters and Pure Players, customers can mix and match technologies or partner AdNetworks to suit their individual needs. These sixty customers greatly value AdsWizz's exceptional flexibility and particularly its flagship product, the AdsWizz Audio Injector for Streamers (AIS), an application that enables CDNs, Ad Networks and Online Audio Publishers to insert advertisements directly into audio streams being delivered to end-listeners.
This server-side application runs on top (or next to) the system responsible for streaming the digital audio signal. Customers can insert advertisements directly into the streams and monetize content through the support of advertisers. AIS works with streaming servers to manage one-to-one connections with end-listeners and serve very targeted and customized advertisements to appeal to every individual. In other words, AIS unleashes the power of one-to-one advertising, providing advertisers with a direct platform to reach and speak to their specific consumers.
Key AIS Features Include:
- Cross Media Advertising Formats and Insertion Modes: Enables customers to mix and match advertising formats and insertion modes including: Open Stream Audio (pre-roll ads); In-stream Audio Ads (mid-roll ads); Ad Replacements; Cross-Media Campaigns including Display and/or Video Ads; and Exposure or Performance-based Campaigns.
- Audio Streaming Servers: Runs on top of prevalent streaming servers including Icecast, SHOUTcast, Wowza and Adobe Flash Media Server.
- Encoding Formats: Supports popular audio encoding formats such as MP3, AAC/AAC+ and OGG.
- Device Agnostic: Compatible with all PCs, laptops, PDAs, tablets and smartphones.
- Media Player Agnostic: From MS Windows Media Player to iTunes, the software runs on every media player.
Digitally Imported, Inc., one of the largest independent multichannel Internet radio services, operates three online stations including DI.fm for electronic music, JAZZRADIO.com, and SKY.fm, consisting of reggae, jazz, alternative and classic rock. Digitally Imported is one of many AdsWizz customers that are using a combination of the company's Ad Serving, Ad Insertion and Audience Measurement technologies. "We selected AdsWizz because their AIS software/service offers flexibility and excellent 24x7 customer service," said Ari Shohat, CEO of Digitally Imported, Inc.
About AdsWizz, Inc.
AdsWizz provides ad serving and audience measurement technologies to CDNs, agencies, ad networks and online audio publishers. Its audience measurement product delivers publishers with real-time and actionable analytics on their audience behavior. AdsWizz ad serving technology enables agencies and ad networks to create online advertising campaigns across audio, video and display formats with social media integration. The ad serving technology gives online audio publishers the ability to monetize all their online content such as Simulcast, webcast or Podcast; Web, Mobile or In-dash; and domestic or international. AdsWizz serves its customers from its San Francisco, Denver, Paris, Brussels and Bucharest offices. For more information, visit www.adswizz.com.
Ripple Effect Communications
Copyright @ Marketwire
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