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Adoption of 24P On the Rise among Production / Post Facilities

By 2004 more than six in ten facilities across the board will be shooting and/or mastering in 24P By DMN Staff Writer
According to SCRI's just released Production/Post H/DTV Migration Report, by the end of 2000 three out of every ten facilities will be shooting and/or mastering in 24P -- within two years, more than six in ten facilities will be doing so.

Among film production/post facilities, more than half are already shooting and/or mastering in 24P and by 2004, over eight in ten will be doing so. About three in ten video post facilities are already shooting and/or mastering in 24P and by 2004 over seven in ten will be doing so. The numbers among video production facilities, one in ten are already shooting in 24P and within two years this will jump to more than six in ten facilities.

24 fps progressive mastering format in 1080x1920 was originally proposed back in 1998 to simplify the process of converting to the various video standards for the networks and broadcasters worldwide In the same way that 601 digital swept the post world, it appears that 24p HD is poised to become the next industry standard - especially for universal mastering and distribution.

Source: SCRI International (www.SCRI.com | info@scri.com)

Excerpted from SCRI's 2002 - 2007 DTV Migration Trends Report - Production / Post Report (http://www.scri.com/sc_hdtv_2002trendsnb.html)

For more information on SCRI's 2001-2002 Broadcast/Pro Video Product Reports, go to: www.scri.com/sc_reprt.html or contact info@scri.com

About SCRI Research International, Inc.

SCRI International, Inc., http://www.scri.com, (info@scri.com) is the premier source of market and technology information for broadcast and professional video/audio sectors, worldwide. Since 1984, SCRI has been providing both multi-client and custom market research equipment manufacturers, trade magazines, associations, investment firms and other industry analysts as well as the US. Department of Commerce. To date, SCRI has served over six hundred such clients, worldwide (to view client list online: http://www.scri.com/sc_clien.html). SCRI publishes a wide range of industry reports as well as a weekly online Insider Report, a weekly 20 page report on news and trends in broadcast and video production sectors, worldwide. SCRI also publishes, SCRI's News Briefs, a weekly free industry email newsletter containing current headlines impacting broadcast and video production sectors worldwide.

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Related Keywords:24P, SCRI, research, post production, HDTV, DTV, facilities

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