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Adometry(R) Names Former Bazaarvoice Executive as Vice President of Worldwide Sales

Industry Veteran Paul Dodd to Lead Market Expansion for Adometry's Advanced Attribution Solutions (March 16, 2012)

AUSTIN, TX -- (Marketwire) -- 03/16/12 -- Adometry, Inc., the leader in advanced attribution and online media verification technology, today announced that technology sales executive Paul Dodd has joined the company as the Vice President of Sales. Paul joins Adometry from Bazaarvoice, Inc., a world-wide provider of social commerce solutions for the most well-known brands. In his new role at Adometry, Paul will oversee expansion for the company's fast-growing client base, which includes leading advertisers and agencies that are looking to maximize their media investments across offline, digital, mobile, and social channels.

"Paul has a proven track record of helping some of the world's largest advertisers and agencies to leverage innovative technologies that improve their bottom line," said Paul Pellman, CEO of Adometry. "His experience guiding disruptive technology providers to scale their sales operations quickly will prove invaluable during this high-growth phase of our company's lifecycle."

Paul Dodd has spent over 20 years helping privately funded start-up ventures and Fortune 100 companies expand their businesses. Most recently, Paul served as Vice President of Sales at Bazaarvoice, where he spearheaded the company's rapid revenue growth across key industries, including retail, travel and automotive, culminating in a successful IPO earlier this month. Previously, Paul held executive sales positions with market leaders including, Dell, Sherwin-Williams Paint Company, TestChip Technologies and Advanced Micro Devices. He holds a bachelor's degree in accounting from Kent State University and a master's degree in Business Administration from Baylor University.

"Adometry is transforming how top brands and advertising agencies invest in online and traditional media," said Paul Dodd. "By allowing them to accurately identify where and when to spend their ad dollars, companies are rapidly improving the performance of their media campaigns."


Learn more about Adometry's solutions for publishers and Adometry's Ad Analytics SaaS Solution Suite. For more information on Adometry, visit www.adometry.com or follow us on Twitter: @Adometry.

About Adometry
Founded in 2005, Adometry, Inc. provides ad verification and cross-channel attribution intelligence, plus auditing and scoring metrics, to optimize results for the world's leading online advertisers, publishers, and ad networks. Through its SaaS-based advanced analytics, Adometry processes and analyzes tens-of-billions of impressions and advertising transactions per month to identify the true consumer purchase-decision journey and to maximize marketing ROI. Adometry combines a scientifically proven methodology with a flexible and easy to implement solution to generate results in as little as two weeks. Headquartered in Austin, Texas, Adometry is privately held and backed by Sierra Ventures, Austin Ventures, Shasta Ventures and Stanford University. For more information, visit www.adometry.com.

Adometry is a registered trademark of Adometry, Inc. All other company and product names mentioned are used only for identification and may be trademarks or registered trademarks of their respective companies.

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Media Contact:
Karl Scholz
For Adometry
Email Contact
(512) 493-0909


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