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Adometry(R) Launches Industry's First Attribution Solution to Leverage Viewable Ad Impression Data

Advertisers Can Now Improve Campaign Allocation Recommendations by Better Identifying High-Performing Ad Inventory (March 27, 2012)

LOS ANGELES, CA -- (Marketwire) -- 03/27/12 -- Today at the 4A's Transformation LA 2012 conference, Adometry, Inc., the leader in cross channel attribution and media verification technology, announced the release of the industry's first and only attribution solution to incorporate viewable ad impression metrics into its offering. By including data on viewed ads, Adometry gives advertisers more detailed information on the consumer touch-point path, which results in more accurate recommendations on how to improve future media buys and campaign performance.

"Leveraging viewable impression data is critical to determining where brands should invest their advertising dollars," said Paul Pellman, CEO of Adometry. "As the only attribution solution on the market today to make viewed impressions part of its attribution model, we're helping brands to make better decisions on future campaign allocations."

The new viewability data integration features of Adometry Attribute™ are designed to support "Making Measurement Make Sense" (3M's) -- a joint industry initiative led by the Interactive Advertising Bureau (IAB), American Association of Advertising Agencies (4A's) and the Association of National Advertisers (ANA). One of the cornerstones of the initiative is to move the online advertising industry from a "served" impression standard to a "viewed" impression standard.

These viewability features leverage Adometry's advanced, data-driven attribution measurement techniques, including tag-based data collection, to deliver the detailed information advertisers need to identify the impact viewed impressions have on campaigns across a variety of digital, mobile and social channels. By linking viewable impression data with attribution, advertisers can produce more reliable campaign re-allocation recommendations.

For example, if a user were served multiple ad impressions, other attribution models would give all impressions some credit. However, Adometry Attribute only assigns credit to viewed ads. This allows brands to make better campaign decisions.

To learn more about the new ad impression viewability features from Adometry, visit Adometry's Ad Analytics SaaS Solution Suite. For more information on Adometry, visit or follow us on Twitter: @Adometry.

About Adometry
Founded in 2005, Adometry, Inc. provides ad verification and cross-channel attribution intelligence, plus auditing and scoring metrics, to optimize results for the world's leading online advertisers, publishers, and ad networks. Through its SaaS-based advanced analytics, Adometry processes and analyzes tens-of-billions of impressions and advertising transactions per month to identify the true consumer purchase-decision journey and to maximize marketing ROI. Adometry combines a scientifically proven methodology with a flexible and easy to implement solution to generate results in as little as two weeks. Headquartered in Austin, Texas, Adometry is privately held and backed by Sierra Ventures, Austin Ventures, Shasta Ventures and Stanford University. For more information, visit

Adometry is a registered trademark and Adometry Attribute are trademarks of Adometry, Inc. All other company and product names mentioned are used only for identification and may be trademarks or registered trademarks of their respective companies.

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Media Contact:
Karl Scholz
For Adometry
Email Contact
(512) 493-0909

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Related Keywords: analytics, ad analytics, online advertising, display advertising, PPC, attribution, ad verification, Sales, Advertising, Marketing, Sales & Marketing, Internet, Display, Prosumer/Consumer, Marketwire, Inc., , Advertising Agencies, Other,

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