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Adometry(R) Expands Attribution and Optimization Capabilities for TV, Radio and Print Advertising CampaignsNew Features Help Company's Growing Base of Automotive, Retail and Financial Services Advertisers Improve Online and Offline Cross-Channel Campaign Performance (April 19, 2012)
LOS ANGELES, CA -- (Marketwire) -- 04/19/12 -- Today at the Forrester Customer Intelligence Forum, Adometry, Inc., the leader in cross channel attribution and ad verification technology, unveiled its new offline data management features that help advertisers holistically measure the impact and performance of their offline and online ad campaigns.
As part of Adometry Attribute, these new capabilities enable brands to link TV, radio and print campaign data with sophisticated online ad attribution and optimization techniques. As a result, advertisers can now track the impact various offline channels are having on conversions, so they can adjust cross-channel investments and improve future performance.
"For a long time, brands have wanted to leverage the same advanced measurement techniques they're accustomed to using in the online world for their traditional TV, print and radio campaigns," said Paul Pellman, CEO of Adometry. "We've made that possible by ingesting data from all kinds of offline media and integrated marketing sources to determine the influence those initiatives are having on conversions."
The latest attribution and optimization capabilities in Adometry Attribute are specifically designed to help its growing client base of automotive, multi-channel retail, and financial services clients access an integrated view of how their offline and online initiatives are influencing sales and conversions. The offline data management features, which allow brands to track and measure all mediums and channels in an all-inclusive manner, include:
- TV, Print and Radio Data Integration - allows advertisers to easily ingest and analyze exogenous data from their print, TV and radio campaigns.
- Econometric and Environmental Analyses - gives brands the ability to track the impact economic data, such as seasonality and stock market fluctuations, as well as environmental data, such as weather, have on conversions.
- In-Store and Retail Data - enables advertisers to incorporate offline conversion data, such as in-store purchases, into the analysis of campaign performance.
To learn more about Adometry Attribute, visit http://www.adometry.com/advertisers-agencies/ad-analytics/. For more information on Adometry, visit www.adometry.com or follow us on Twitter: @Adometry.
Founded in 2005, Adometry, Inc. provides ad verification and cross-channel attribution intelligence, plus auditing and scoring metrics, to optimize results for the world's leading online advertisers, publishers, and ad networks. Through its SaaS-based advanced analytics, Adometry processes and analyzes tens-of-billions of impressions and advertising transactions per month to identify the true consumer purchase-decision journey and to maximize marketing ROI. Adometry combines a scientifically proven methodology with a flexible and easy to implement solution to generate results in as little as two weeks. Headquartered in Austin, Texas, Adometry is privately held and backed by Sierra Ventures, Austin Ventures, Shasta Ventures and Stanford University. For more information, visit www.adometry.com.
Adometry is a registered trademark and Adometry Attribute and Media Modeler are trademarks of Adometry, Inc. All other company and product names mentioned are used only for identification and may be trademarks or registered trademarks of their respective companies.
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