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Adometry(R) CEO Paul Pellman to Present on Advancements in Attribution Technology During ad:tech San Francisco 2012

Industry Expert Joins Panel Discussion on How Advanced Attribution Can Improve Online and Offline Ad Campaign Performance (March 29, 2012)

AUSTIN, TX -- (Marketwire) -- 03/29/12 -- Next week at ad:tech San Francisco, Paul Pellman, CEO of Adometry, Inc., the leader in advanced attribution and online media verification technology, will join in a panel discussion that will explore recent results from advertisers using advanced attribution technology to greatly improve the performance of their ad campaigns across a variety of digital and offline channels.

ad:tech is the largest digital marketing and technology conference and exposition with nine shows in seven countries that provides thousands of advertising, media, marketing and technology professionals with the tools and techniques needed to succeed in a constantly changing and increasingly digital world.

"Beyond the Last Ad: Better Decisions Through Better Attribution"

Young-Bean Song, Principal and Founder, AnalyticsDNA
Paul Pellman, CEO, Adometry, Inc.
Steve Latham, CEO, Encore Media Metrics

Tuesday, April 3, 2012 from 3:45 to 4:45pm PT

Moscone Center West
800 Howard St.
San Francisco, CA 94103

Learn more about Adometry's solutions for publishers and Adometry's Ad Analytics SaaS Solution Suite. For more information on Adometry, visit or follow us on Twitter: @Adometry.

About Adometry
Founded in 2005, Adometry, Inc. provides ad verification and cross-channel attribution intelligence, plus auditing and scoring metrics, to optimize results for the world's leading online advertisers, publishers, and ad networks. Through its SaaS-based advanced analytics, Adometry processes and analyzes tens-of-billions of impressions and advertising transactions per month to identify the true consumer purchase-decision journey and to maximize marketing ROI. Adometry combines a scientifically proven methodology with a flexible and easy to implement solution to generate results in as little as two weeks. Headquartered in Austin, Texas, Adometry is privately held and backed by Sierra Ventures, Austin Ventures, Shasta Ventures and Stanford University. For more information, visit

Adometry is a registered trademark of Adometry, Inc. All other company and product names mentioned are used only for identification and may be trademarks or registered trademarks of their respective companies.

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Media Contact:
Karl Scholz
For Adometry
Email Contact
(512) 493-0909

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