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Adometry(R) CEO Paul Pellman to Discuss Proven Benefits of Advanced Attribution at OMMA Data & Targeting Event

Grill the Vendors Panel Set to Address Tough Questions About Cross Channel Attribution (July 23, 2012)

AUSTIN, TX -- (Marketwire) -- 07/23/12 -- This Wednesday at OMMA Data & Targeting in Los Angeles, Paul Pellman, CEO of Adometry, Inc., the leader in advanced attribution and online media verification technology, will join a panel of executives from leading vendors to discuss the evolution and advancement of attribution strategies and technology. Providing real-life examples of advanced attribution done right, Pellman will demonstrate how Adometry effectively addresses the challenge of measurement as companies seek to understand and assign values associated with complex cross-channel campaigns.

"Grill the Vendors: Attribution Nation"

Joanna O'Connell, Senior Analyst, Forrester Research
Colette Dill-Lerner, VP of Internet Marketing, Guthy-Renker


  • Paul Pellman, CEO, Adometry
  • Jeff Greenfield, COO, C3 Metrics
  • Manu Mathew, CEO, Visual IQ
  • Pascal Bensoussan, Chief Strategy Officer, Aggregate Knowledge
  • Ari Osur, General Manager, ClearSaleing

Wednesday, July 25, 2012 from 2:15 - 3:00pm PT

Hyatt Regency Century Plaza
Los Angeles, CA

For more information on Adometry, visit or follow us on Twitter: @Adometry.

About Adometry
Founded in 2005, Adometry, Inc. provides ad verification and cross-channel attribution intelligence, plus auditing and scoring metrics, to optimize results for the world's leading online advertisers, publishers, and ad networks. Through its SaaS-based advanced analytics, Adometry processes and analyzes tens-of-billions of impressions and advertising transactions per month to identify the true consumer purchase-decision journey and to maximize marketing ROI. Adometry combines a scientifically proven methodology with a flexible and easy to implement solution to generate results in as little as two weeks. Headquartered in Austin, Texas, Adometry is privately held and backed by Sierra Ventures, Austin Ventures, Shasta Ventures and Stanford University. For more information, visit

Adometry is a registered trademark of Adometry, Inc. All other company and product names mentioned are used only for identification and may be trademarks or registered trademarks of their respective companies.

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