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Adobe Wants To Pay Quark Users $300 To Switch

Crossgrade part of new promotional campaign By Dave Nagel
Adobe today announced that it will pay Quark users $300 to switch to InDesign 2.0. The crossgrade promotion, available to users of QuarkXPress 3.x and higher who switch to InDesign 2.0, is part of a new campaign targeted toward creative professionals in design and publishing. The campaign coincides with the Seybold New York conference, which kicks off today.

QuarkXPress 5.0 and Adobe InDesign 2.0 both shipped in late January. Both are available for ac and Windows, though Adobe InDesign is now the only professional-level page layout system that runs natively in Mac OS X. (Quark says OS X support for QuarkXPress is coming in a "future release.") New features in the latest version of InDesign include editable transparency effects, table creation, long document support, XML import/export support and an enhanced printing interface. It also includes enhanced support for Adobe Photoshop files, including the ability to import tem without flattening them and the ability to preserve Photoshop layer transparency. Other features include:

  • Direct export of Adobe PDF files in Adobe Acrobat® 4.0 or Acrobat 5.0 format
  • Ability to place native Illustrator files with transparency preserved
  • New Adobe Color Engine for consistent color across InDesign, Illustrator and Photoshop
  • Ability to open and edit Roman files in the Japanese version of InDesign, and vice versa
  • Built-in support for Adobe Studio
  • Structure view and Tag palette for creating XML to repurpose legacy documents, build XML templates, and more
  • Import/exporting of well formed XML
  • Ability to collaborate on InDesign files through built-in WebDAV support
  • Export to rich content formats, including SVG (Scalable Vector Graphics), XML or tagged Adobe PDF (eBooks)
  • Tight integration between InDesign and Adobe GoLive
  • Overprint Preview for proofing spot-color effects and overprint settings
  • Table creation tools for turning tab-delimited text into tables in one step
  • Ability to import styled Microsoft Word and Excel tables directly
  • Dynamic graphics preview for easily cropping and adjusting graphics.

Adobe InDesign 2.0 is available now for $699 for the full version with a 90-day upgrade offer in the United States and Canada of $99 ($149 thereafter). For more information, visit http//

Dave Nagel is the producer of Creative Mac and Digital Media Designer; host of several World Wide User Groups, including Synthetik Studio Artist, Adobe Photoshop, Adobe InDesign, Adobe LiveMotion, Creative Mac and Digital Media Designer; and executive producer of the Digital Media Net family of publications. You can reach him at

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